NetJets, Wheels Up, Jet Smarter and JetSuite compared

NetJets, Wheels Up, JetSuite, JetSmarter

The four most searched private aviation companies on Google are very different, although they also have some similarities

In the world of private aviation solutions – fractional ownership, leases, jet cards, memberships, seat sharing, semiprivate airlines, and so forth, four companies have generated the most interest, according to Google Trends. Surprisingly, perhaps, they are each quite different once you get past the fact that they all want to fly you somewhere.

In terms of interest, Wheels Up (red) followed by NetJets (blue), JetSmarter (yellow) and JetSuite (green) are the most search private aviation companies. Source: Google Trends

Is NetJets worth the price?

NetJets may be ubiquitous with the concept of fractional ownership, and by far the dominant player in the market, but the big question remains, is the unit of Berkshire Hathaway worth a premium?

Of the over the nearly 1,000 subscribers to Private Jet Card Comparisons since we launched nearly two years ago I get to talk with perhaps 20%, so while it is more day-in-day-out contact with private aviation consumers than probably any other journalist, it’s still a relatively small sample of users.

VistaJet, XOJET report 2018 results

VistaJet XOJet private jet card programs

The two subsidiaries of Vista Global posted significant gains in memberships and flying last year

In separate press releases, private jet operators VistaJet and XOJET released results from 2018. VistaJet said the figures are preliminary and subject to change after auditing. Both are now part of Vista Global, a Dubai-based holding company which served as a vehicle to buy XOJET last September.

Exclusive: Wheels Up is planning to target the under 10 hours per year private flier

Wheels Up

The pay-as-you-go jet card provider plans to introduce a new membership tier targeting lower frequency private air travelers in 2019

 

After helping develop the 25 hours per year private jet traveler with Marquis Jet Partners before selling it to NetJets, and then launching Wheels Up in 2013 with a pay-as-you-go model attractive to folks who fly under 25 hours per year, Wheels Up CEO Kenny Dichter says his next goal is to bring a branded, high-quality offering to people who fly under 10 hours per year. 

Wheels Up on target for $400 million in sales and 5,000 members

Wheels Up co-founder and CEO Kenny Dichter says his jet card membership company is on track to double members within the next three-and-a-half years

 

Speaking at Revolution.Aero being held in San Francisco, Wheels Up founder and CEO Kenny Dichter told an audience of aviation executives and investors his company will be ready to participate in futuristic private aviation solutions as they develop. “If electric (aircraft) is happening, we want to distribute the technology to our members,” he said. The conference is focused on the future of aviation, including new solutions targeting trips under 300 miles, typically the drive, train and bus market.