Inside Kenn Ricci’s Directional Aviation private jet empire

Kenn Ricci Flexjet Sentient Jet PrivateFly

Directional Aviation includes Flexjet, Sentient, FXAIR, PrivateFly, and more than a dozen private aviation B2B companies. Recently, its founder Kenn Ricci was the subject of an in-depth profile by Corporate Jet Investor. Here are the highlights…

Recently Corporate Jet Investor took a deep look at Kenn Ricci, the founder of Directional Aviation, home for a host of private aviation providers from consumer brands such as Flexjet, Sentient Jet, FXAIR, and PrivateFly to a host of B2B companies. Below is an excerpt of highlights reprinted with permission.

Exclusive: Flexjet sets 2021 Europe launch; Sentient Jet to add health and hygiene requirements for operators

Flexjet Sentient Jet Flex Jet

In a wide-ranging interview, Directional Aviation’s boss Kenn Ricci tells Private Jet Card Comparisons Flexjet’s Europe growth is moving forward, it is expanding use of private jets to position pilots, and Sentient Jet will introduce health-safety requirements for its partner operators

A McKinsey study reveals 90% of those who can afford to fly privately don’t; However, UHNWs and corporate executives are often part of the high-risk profile for COVID-19

With tailwinds gradually picking up, Directional Aviation Capital’s principal Kenn Ricci announced his OneSky Flight’s Flexjet unit will expand its European presence in 2021.

Before the Covid-19 Coronavirus crisis, plans had called for a launch this month during the annual EBACE exhibition in Geneva, Switzerland.

Flexjet is now using its private jet fleet to move flight crews

Flexjet

The second-largest fractional share operator also offers leases and jet cards starting at 25 hours of flight time

The crew ferry program is designed to comply with CDC-recommended group size limits

Flexjet today announced that its pilots and flight crews will no longer rely on commercial airlines to travel to or from flight assignments but instead on Flexjet’s private fleet.

The company said the move is meant to protect the health and safety of Flexjet customers and flight crews during the ongoing COVID-19 Coronavirus pandemic.

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