Cohen had come aboard earlier this year and during his brief tenure Victor launched Alto, a frequent booker program for private jet charter customers
Joe Cohen joined U.K.-based tech-focused on-demand charter broker Victor in May and he has apparently departed. At the time, the former Match.com executive replaced Victor founder Clive Jackson who had become CEO of a newly formed holding company, Alyssum Group back in January. In June, Victor announced the launch of Alto, a frequent flier program for its private jet charter customers.
Alto is the new points-based frequent flyer program targeting private jet fliers who use Victor’s on-demand brokerage. We give you our evaluation – Is it worth it?
First, among major airlines, there was American Airlines and its AAdvantage Frequent Flier program back in 1981. Its compelling proposition of free flights to Hawaii made it an instant hit. Within months came everyone else. In the world of jet cards and fractional ownership, there have long been referral programs. Refer a friend (or enemy) and earn free flight hours, which with hourly rates of up to $10,000 or more, can be well, valuable. When buying cards, you can also try to wrangle an extra hour when you are signing. For on-demand charter, it has been mainly a trip to the Grand Bazaar with each journey a new opportunity to hone your skills and ask your broker, “Are you sure you can’t do a bit better?” Yesterday, U.K.-based charter broker Victor said it had launched its own frequent flier program hoping to develop loyalty with rightfully fickle on-demand charter customers who are conditioned to shop for a deal.