GrandView Aviation launches Altitude wine brand

By Doug Gollan, June 24, 2021

Phenom 300 private jet operator GrandView Aviation has partnered with Virginia’s Boxwood’s Winery to launch Altitude Rosé

Embraer Phenom 300 charter operator GrandView Aviation has released its own private-label wine, Altitude Rosé. The name comes from its frequent flyer program, which goes by Altitude+.

The wine is a dry Rosé blend of grapes grown and processed in the Bordeaux-style at John Kent Cooke’s historic estate in Middleburg, Virginia. The sustainable vineyard consists of certified French clones exclusively. Grapes are hand-harvested, hand-sorted, and fermented in stainless steel tanks.

According to a press release, “Boxwood’s Estate 2021 Rose’ shows aromas of red bramble fruits, raspberry, strawberry. On the palate, there are hints of strawberry, black cherry, and soft tannins that help structure the wine and support a nice lingering finish.”

GrandView flew one of its Bell 407 helicopters to Boxwood Vineyards to pick up the first case.

GrandView operates its Phenom 300s from bases in Baltimore, Chicago, Atlanta, Austin, Phoenix, and Denver. The charter operator holds the Wyvern Wingman safety rating.

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