The U.K.-based charter broker is expanding its private jet frequent flyer program enabling members to earn points from new lifestyle partners
Online led private jet charter broker Victor has launched Alto Partners with a collection of lifestyle brand partners.
The new alliances enable you to gain discounts on private jet flights when you book car rentals, luxury vacations, and purchase high-end menswear.
Launched in 2018, Alto is a private aviation frequent-flyer points program. For every US dollar spent, one Alto point is accrued.
Alto points are automatically added to the customer’s account as soon as they land. They are then redeemed in blocks of 10,000 on future flights with Victor.
To date, Victor customers have earnt more than 77 million Alto Points. Points have been redeemed for more than $1 million on their flights, the company said.
Alto Partners allows Victor members to earn Alto points on luxury services and goods in other sectors.
Partners being introduced for 2020 include Scott Dunn, SIXT and Spencer Hart. Victor says, over time, more Alto Partners will be added to the program.
Scott Dunn luxury travel
Scott Dunn is an award-winning luxury tour operator with more than 30 years’ experience creating tailor-made holidays.
Trips range from tiger safaris in India to escapism in the Maldives or a cultural discovery of Oman.
No two Scott Dunn itineraries are the same. Each is tailor-made by a personal travel consultant to cater to the tastes and requirements of each guest.
Victor and Scott Dunn have a long-established partnership curating specialist itineraries for UNHWs, including an exclusive tour of Spain’s famed culinary regions by private jet.
From January 2020, Victor members will earn 2 points for every dollar spent on a luxury holiday with Scott Dunn.
Sonia Davies, CEO of The Luxury Travel Group, which incorporates Scott Dunn and Imagine Travel, said, “We are delighted to be expanding our long-standing partnership with Victor and will continue to look after their clients from around the world and create the perfect holiday tailored to them.”
SIXT car rental
SIXT is Victor’s preferred ground transfer partner and now Altos members can earn points when booking transportation.
Services include SIXT Ride for a white glove chauffer-driven BMW 7 Series or SIXT Rent for a range of luxury vehicles.
Victor member bookings with Rent or Ride services with SIXT earn 5 Alto points for every dollar spent.
The WARDROBE by Spencer Hart
Designed for time-poor entrepreneurs and executives, THE WARDROBE by Spencer Hart is a custom-made clothing service.
Spencer Hart makes timeless style personal and effortless for those who have the desire, but not the time, to look and feel the best version of themselves.
The WARDROBE by Spencer Hart is a total style solution from formal events to leisure.
Spencer Hart clients include Benedict Cumberbatch, John Legend, and Kanye West.
Victor members have access to the by-appointment-only brand, earning 2 Alto points for every dollar spent on a WARDROBE solution.
Spencer Hart’s Nick Hart said of the new partnership, “There’s a natural synergy between Spencer Hart and Victor; we both understand that time and personalized, high-touch service is extremely important to our customers as we enhance and support their fast-paced lifestyle.”
Toby Edwards, UK managing director for the private jet company added, “At Victor, we believe in a better way to fly privately and place customer experience at the very core of our industry-leading innovations.”
He added, “Alto is a smart, effortless and entirely unique frequent-flier rewards program that allows our customers even greater control over their travel and helps them make the most of every journey with us. Ultimately it is our thank you to them.”
There is no cost to join Alto.
Victor made the Sunday Times Tech Track 100 in 2015, 2016, 2017, 2018 and 2019. It was also on Deloitte’s UK Tech Fast 50 in 2016 and 2017. It is currently ranked 380th in FT 1000 list of Europe’s fastest-growing companies.