Alto is the new points-based frequent flyer program targeting private jet fliers who use Victor’s on-demand brokerage. We give you our evaluation – Is it worth it?
First, among major airlines, there was American Airlines and its AAdvantage Frequent Flier program back in 1981. Its compelling proposition of free flights to Hawaii made it an instant hit. Within months came everyone else. In the world of jet cards and fractional ownership, there have long been referral programs. Refer a friend (or enemy) and earn free flight hours, which with hourly rates of up to $10,000 or more, can be well, valuable. When buying cards, you can also try to wrangle an extra hour when you are signing. For on-demand charter, it has been mainly a trip to the Grand Bazaar with each journey a new opportunity to hone your skills and ask your broker, “Are you sure you can’t do a bit better?” Yesterday, U.K.-based charter broker Victor said it had launched its own frequent flier program hoping to develop loyalty with rightfully fickle on-demand charter customers who are conditioned to shop for a deal.
Consumer tech executive Joe Cohen replaces founder Clive Jackson who is now CEO of Alyssum Group, a recently formed holding company that is Victor’s parent
Online focused private jet charter broker Victor has appointed Joe Cohen as CEO. According to a press release, he is tasked with accelerating the company’s growth and leading its aspirations to become a global player. The company is based in London and has been building its U.S. profile over the last several years.
The number of new jet card providers and programs has grown more than 20% in just the past three years
Over the past three years, there are at least seven new private jet card providers that have entered the market, either start-ups or existing aviation companies that have launched jet card programs. Additionally, there are at least three or four programs soon to be launched we are aware of and getting ready to fill you in on the details.
Victor, which is planning to launch a Jet Card program in the U.S., says its ambition is to use carbon-neutral fuel for 100% of flights by 2020
Victor, an online air charter broker in Europe and the U.S. which previously disclosed plans for a Jet Card program, says it has launched a carbon offset program for customers. The program, in collaboration with Air BP and BP Target Neutral, is a proactive initiative to get ahead of key deadlines for reducing the private aviation sector’s overall environmental impact and improve the livelihoods of local communities around the world, the company said in a press release received by Private Jet Card Comparisons.
Investment capital continues to pour into private jet and helicopter membership, card and sharing programs
Here it comes. Add Fly BLADE to JetSmarter, JetSuite, Stellar.aero, Victor, VistaJet and Wheels Up – the list of private jet card, online charter and by the seat private aviation companies that have raised over $500 million over the past 18 months. According to a press release, BLADE added “approximately $38 million” to its coffers via Series B Financing led by Colony NorthStar and Lerer Hippeau along with Airbus Helicopters and LionTree Ventures.