In a wide-ranging interview with Fox Business host Maria Bartiromo, the Wheels Up founder and CEO discussed the implications of its Delta Private Jets deal plus its upcoming Super Bowl LIV party
Wheel Up CEO last week joined Fox Business host Maria Bartiromo on Mornings with Maria. And while there was talk of his deal with Delta Air Lines to merge Delta Private Jets with Wheels Up, there were also meatballs.
As part of the eight-minute segment, Dichter discussed Super Bowl LIV, to be held February in Miami. It will mark the second year in a row it is partnering with Rao’s for a pop-up restaurant as part of its hospitality for the Big Game.
Wheels Up becomes the first major jet card provider to offer four guaranteed availability jet cabin categories and a turboprop program on a national basis
What a difference a year makes. At this time last year, rumors were swirling. Wheels Up was expanding beyond its core King Air 350i and Citation Excel fleet with an off-fleet light jet program.
The new programs, effective January 2nd, will offer dynamic trip pricing with capped hourly rates and guaranteed availability nationwide. They will run across five cabin categories, from its King Air 350i fleet to light, midsize, super-midsize, and large jets.
Light Jet, Large Cabin Jet, Turboprops, or specific types such as the Embraer Phenom 300?
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The new program follows its light jet program introduced earlier this year.
When Wheels Up’s Kenny Dichter told Squawk Box on CNBC in January that it was working on strategic initiatives, common wisdom in the industry was the founder and CEO was following a similar move by XOJET in 2018, which ultimately led to its acquisition by Vista Global and merger with JetSmarter.
It hasn’t turned out that way.
Weeks later came Connect, a new entry-level membership, priced at $2,995 designed to increase the addressable mark of customers who want to share flights to save costs.
The deal, which is being announced this morning, and closed Friday, adds 26 light jets to the Wheel Up fleet
Wheels Up announced this morning that it has closed a deal to acquire Elkhart, Indiana-based Travel Management Company (TMC), a significant fleet operator of owned and leased light jets serving the on-demand charter market. The deal will increase the current Wheels Up fleet to 119 owned and leased aircraft. Terms of the deal were not disclosed.
For Wheels Up founder Kenny Dichter, who helped popularize jet cards by launching Marquis Jet Partners in 2001 before selling it to NetJets in 2010, the move comes after he announced in January he had hired Goldman Sachs and Bank of America to provide advice on strategic options.