Wheels Up becomes the first major jet card provider to offer four guaranteed availability jet cabin categories and a turboprop program on a national basis
What a difference a year makes. At this time last year, rumors were swirling. Wheels Up was expanding beyond its core King Air 350i and Citation Excel fleet with an off-fleet light jet program.
The new programs, effective January 2nd, will offer dynamic trip pricing with capped hourly rates and guaranteed availability nationwide. They will run across five cabin categories, from its King Air 350i fleet to light, midsize, super-midsize, and large jets.
It’s the fourth King Air to be painted as part of philanthropic initiatives from Wheels Up Cares
Wheels Up yesterday unveiled a camouflage-painted Beechcraft
King Air 350i aircraft as part of its Wheels Up Cares philanthropic initiative.
The Wheels Up Camouflage Plane has a custom livery that was
created and painted by Textron Aviation Inc. and honors those in the military
who bravely served and continue to serve our country, while benefiting the
Tragedy Assistance Program for Survivors (TAPS), a non-profit organization that
offers compassionate care to those grieving the loss of a military loved one.
The Camouflage Beechcraft King Air 350i will remain
indefinitely in the Wheels Up fleet to serve as a flying symbol of TAPS’ mission.
With the move, Wheels Up will offer members fixed rates from the King Air 350i through light, midsize, super-midsize and large cabin private jets
Following its acquisition of TMC Jets and Avianis, plus the launch of its Connect membership earlier this year, and flush with $128 million in new funding, Wheels Up continues its aggressive moves.
During the National Business Aviation Association’s annual conference being held in Las Vegas, founder and CEO Kenny Dichter said in the next year the company will launch a no-cost membership enabling users to book on-demand charters using dynamic pricing the from its Wheels Up Marketplace launched in February.
After bringing turboprops mainstream by championing the King
Air 350i, Wheels Up is now filling out its product offerings
There are probably few privately held companies that get as
much airtime on the business cable networks as Kenny Dichter and Wheels Up, his
entry second entry into the world of jet cards. His debut in 2001 was an
exclusive agreement with NetJets to sell jet cards onto its fractionally owned
fleet. Instead of having to buy at least 50 hours per year with a five-year
commitment, Marquis Jet Partners offered the opportunity to buy in 25 hours at
The pay-as-you-go jet card membership club is moving towards “consolidation”
What’s next for Wheels Up? The company with its fleet of approximately 100 King Air 350i turboprops, Citation Excel/XLS midsize jets and Citation X super midsize aircraft is stirring some intrigue after its founder and CEO Kenny Dichter appeared yesterday morning on CNBC’s Squawk Box.
Wheels Up Super Bowl Play