Wheels Up adds Porsche luxury auto discounts for members

By Doug Gollan, July 8, 2021

Wheels Up continues to beef up its lifestyle partnerships with luxury carmaker Porsche

Wheels Up has added a partnership with Porsche Cars North America. It offers members discounted rentals and membership fee waivers with the luxury carmaker.

Members of Wheels Up will have access to Porsche’s on-demand vehicle subscription and rental program Porsche Drive in select cities.

The program offers two options – monthly subscriptions and daily rentals.

For one-month access to a single Porsche vehicle, Wheels Up members save the $595 activation fee.

Cost varies by choice of car. Prices range from the Macan at $1,600 per month to the 911 at $2,950 for the month.

The program includes insurance, personal concierge, roadside assistance, and maintenance. There is also complimentary delivery and pick-up within 20 miles of participating Porsche dealerships. You get 1,500 miles for the month.

Additionally, Wheels Up members can rent Porsche vehicles on a daily basis. They get a 10% discount from ratings ranging from $245 to $395 per day.

Wheels Up Members will also receive invitations to bespoke events, races, and lifestyle experiences curated by Porsche.

Current cities include Atlanta, Houston, Irvine, Los Angeles, Monterey, Phoenix, San Francisco, San Diego, and San Jose.

In turn, Porsche owners will receive special pricing on Wheels Up Core and Connect memberships.

Wheels Up, Porsche, Delta Air Lines

Wheels Up Members and flyers already have access to Delta VIP Select. It provides Porsche vehicles for transfers to and from Wheels Up flights connecting with Delta. VIP Select services are in Atlanta, Detroit, Los Angeles, Minneapolis, New York, Salt Lake City, San Francisco and Seattle. 

“We are excited to partner with Porsche — one of the world’s most iconic automotive brands — and offer exclusive benefits for our members,” said Lee Applbaum, Chief Marketing Officer at Wheels Up. “Our Members now have the ability to elevate their travel experiences while traveling both in the air or on the ground.  This collaboration directly supports our positioning as a luxury lifestyle brand, and our dedication to deliver bespoke, world-class programs for our members.”

“Porsche is thrilled to offer Wheels Up members and Porsche owners benefits that complement and enhance their shared expectation for money can’t buy experiences,” said Pedro Mota, VP of Marketing for Porsche Cars North America. “The collaboration with Wheels Up allows us to create exclusive offers that will mutually delight Wheels Up Members and Porsche owners.”

Wheels Up has recently added partnerships with American Express and Landry’s as it readies to bo public. Its new name will be Wheels Up Experiences. Its Costco partnership is set to return later this year.

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