Wheels Up Executive Overview
| Year Founded | 2013 |
| Leadership | Kenny Dichter, Founder & Chief Executive Officer Lt. Gen. Thomas Bergeron, Chief Operating Officer Eric Jacobs, Chief Financial Officer Lee Applbaum, Chief Marketing Officer Stephanie Chung, Chief Growth Officer Dan Crowe, Chief Information Officer Vinayak Hegde, Chief Marketplace Officer Lee Gossett, Chief Flight Operations Officer Greg Greeley, Chairman, Wheels Up Marketplace Gail Grimmett, Chief Experience Officer Laura Heltebran, Chief Legal Officer Jason Horowitz, Chief Business Officer Francesca Molinari, Chief People Officer Ken Napolitano, Chief Sales Officer Daniel Tharp, Chief Platform Officer Ravi Thakran, Chairman, Aspirational Consumer Lifestyle Mark Bedingham, Vice Chairman, Aspirational Consumer Lifestyle Lisa Myers, President, Aspirational Consumer Lifestyle |
| Headquarters | New York, NY |
| Jet Card Hourly Rates | King Air 350i from $4,695, plus FET |
| Related Products | Aircraft Management, Aircraft Maintenance, Aircraft Sales, FBO, On-demand Charters, Empty Legs |
| Related Companies | Delta Air Lines, Aspirational Consumer Lifestyle, Avianis |
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The Wheels Up brand, along with Delta Private Jets (DPJ), Mountain Aviation. TMC Jets, Gama Aviation Signature, and Avianis are part of Wheels Up Partners Holdings, LLC. It is the largest Part 135 operator and has the second-largest fleet for hire in the U.S., behind NetJets. The acquisition of DPJ made Delta Air Lines the largest shareholder in the company (Review private jet fractional and membership company M&A activity with our PRIVATE AVIATION DEAL BOOK.) The flagship brand offers a variety of membership across its fleet of King Air 350i turboprops, Citation Excel/XLS, and Citation X jets, as well as off-fleet and jet sharing. It is also launching a helicopter service via a partnership with Textron Bell later this year. The company was founded in 2013 by its CEO Kenny Dichter and veterans of the Marquis Jet Card program and is based in New York City. It is in the process of going public via a SPAC merger with Aspirational Lifestyle Consumer. When the merger is completed, it will trade on the NYSE under the symbol UP.
When was the company founded?
2013
Who owns it?
Privately held, in the process of an IPO. When completed it will trade on the NYSE as UP
Who is the CEO?
Kenny Dichter is the founder and CEO. He previously founded Marquis Jet Partners in 2001 generating approximately $4 billion in jet card sales before selling to NetJets in 2010.
How are aircraft sourced?
The company uses owned and managed aircraft, plus private jets from vetted charter operators.
What are the initiation and membership fees?
The first-year initiation fee for families and individuals is $17,500 for its Core membership. Renewal is $8,500. It also has a corporate program, while the Wheels Up Connect program targets flight-sharing and is priced at $2,950. In addition to selling directly to the public, since 2015 a Wheels Up Costco partnership allows members of the big-box retailer to join at a discount.
Do they provide guaranteed availability?
Yes, with limited exceptions based on program level
Is the hourly rate guaranteed?
Yes. On its Core Membership and Corporate Membership, Wheels Up offers capped hourly rates. It then tries to provide lower rates using its owned and managed fleet of over 300 aircraft and an additional safety-vetted fleet of over 1,200 private jets and turboprops.
Can jet card holders/members use multiple aircraft at the same time?
Yes, varies by membership type
What is the company website?
https://wheelsup.com/
Where is the headquarters?
New York, NY
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