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Following the launch of its golf program earlier this month, Wheels Up has formalized a variety of ski relationships into a vertical focused on the winter sport.
If it’s Thursday, Wheels Up must be announcing a new partnership. Or we should say Wheels Up Experience, the new official name for the publicly traded private aviation provider.
Luxury resort Punta Mita is now offering members of Wheels Up benefits and discounts. It is part of the private aviation company’s latest partnership.
When Wheels Up becomes publicly traded later today or tomorrow it will change its name to Wheels Up Experiences. To that end, it continues to roll out more lifestyle partnerships. Today’s announcement brings the private jet company together with the National Football Players Association.