Wheels Up is adding large cabin fixed rates and a no-fee membership tier for on-demand charter

Wheels up

With the move, Wheels Up will offer members fixed rates from the King Air 350i through light, midsize, super-midsize and large cabin private jets

Following its acquisition of TMC Jets and Avianis, plus the launch of its Connect membership earlier this year, and flush with $128 million in new funding, Wheels Up continues its aggressive moves.

During the National Business Aviation Association’s annual conference being held in Las Vegas, founder and CEO Kenny Dichter said in the next year the company will launch a no-cost membership enabling users to book on-demand charters using dynamic pricing the from its Wheels Up Marketplace launched in February.

Wheels Up adds capped hourly rate, guaranteed availability Super Midsize jets

The new program follows its light jet program introduced earlier this year.

When Wheels Up’s Kenny Dichter told Squawk Box on CNBC in January that it was working on strategic initiatives, common wisdom in the industry was the founder and CEO was following a similar move by XOJET in 2018, which ultimately led to its acquisition by Vista Global and merger with JetSmarter.

It hasn’t turned out that way.

Weeks later came Connect, a new entry-level membership, priced at $2,995 designed to increase the addressable mark of customers who want to share flights to save costs.

Jet Card Insider: Wheels Up is no longer a two-trick pony

Wheels up

After bringing turboprops mainstream by championing the King Air 350i, Wheels Up is now filling out its product offerings

There are probably few privately held companies that get as much airtime on the business cable networks as Kenny Dichter and Wheels Up, his entry second entry into the world of jet cards. His debut in 2001 was an exclusive agreement with NetJets to sell jet cards onto its fractionally owned fleet. Instead of having to buy at least 50 hours per year with a five-year commitment, Marquis Jet Partners offered the opportunity to buy in 25 hours at a time.

Sentient Jet is the top-rated jet card program for satisfaction by readers of Business Jet Traveler

Sentient Jet bested JetSuite, JetAviation, VistaJet, and Delta Private Jets as the highest rated jet card program for overall satisfaction, according to the annual reader survey from Business Jet Traveler while JetSuite took the top spot in the most categories

 

Sentient Jet likes to say it was first – that it invented the jet card. It can also say it’s the best when it comes to overall satisfaction, at least according to the 8th annual Readers’ Choice Survey from Business Jet Traveler. The survey generated 1,487 responses, a 24% increase from 2017 and covers everything from jet cards to reasons readers fly privately Best Jet Cards 2018(Saving time followed by ability to use airports airlines don’t serve were far and away the top selections), top fractional programs (Flexjet beat out NetJets), where the flights took place (71% said within North America), how many passengers (53% said 3-to-5 with only 8% flying solo), typical distance (77% were under 1,500 miles), and favorite aircraft and helicopter models.

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