NetJets, Wheels Up, Delta Private Jets, VistaJet capture Departures magazine’s Legends award

The magazine goes to American Express Centurion and Platinum cardmembers. All four private jet companies are repeat winners from last year’s inaugural contest

The editors of Departures magazine have released their picks for its Legends Awards.

In the private aviation category, the winners are NetJets, Wheels Up, Delta Private Jets, and VistaJet.

Wheels Up unveils major program enhancements

Wheels Up

Wheels Up becomes the first major jet card provider to offer four guaranteed availability jet cabin categories and a turboprop program on a national basis

What a difference a year makes. At this time last year, rumors were swirling. Wheels Up was expanding beyond its core King Air 350i and Citation Excel fleet with an off-fleet light jet program.

The new programs, effective January 2nd, will offer dynamic trip pricing with capped hourly rates and guaranteed availability nationwide. They will run across five cabin categories, from its King Air 350i fleet to light, midsize, super-midsize, and large jets.

Wheels Up is adding large cabin fixed rates and a no-fee membership tier for on-demand charter

Wheels up CARES Act

With the move, Wheels Up will offer members fixed rates from the King Air 350i through light, midsize, super-midsize and large cabin private jets

Following its acquisition of TMC Jets and Avianis, plus the launch of its Connect membership earlier this year, and flush with $128 million in new funding, Wheels Up continues its aggressive moves.

During the National Business Aviation Association’s annual conference being held in Las Vegas, founder and CEO Kenny Dichter said in the next year the company will launch a no-cost membership enabling users to book on-demand charters using dynamic pricing the from its Wheels Up Marketplace launched in February.

Wheels Up adds capped hourly rate, guaranteed availability Super Midsize jets

The new program follows its light jet program introduced earlier this year.

When Wheels Up’s Kenny Dichter told Squawk Box on CNBC in January that it was working on strategic initiatives, common wisdom in the industry was the founder and CEO was following a similar move by XOJET in 2018, which ultimately led to its acquisition by Vista Global and merger with JetSmarter.

It hasn’t turned out that way.

Weeks later came Connect, a new entry-level membership, priced at $2,995 designed to increase the addressable mark of customers who want to share flights to save costs.

Jet Card Insider: Wheels Up is no longer a two-trick pony

Wheels up CARES Act

After bringing turboprops mainstream by championing the King Air 350i, Wheels Up is now filling out its product offerings

There are probably few privately held companies that get as much airtime on the business cable networks as Kenny Dichter and Wheels Up, his entry second entry into the world of jet cards. His debut in 2001 was an exclusive agreement with NetJets to sell jet cards onto its fractionally owned fleet. Instead of having to buy at least 50 hours per year with a five-year commitment, Marquis Jet Partners offered the opportunity to buy in 25 hours at a time.

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