Wheels Up selects Amperity's enterprise Customer Data Platform

By Doug Gollan, April 26, 2021

Amperity will improve Wheels Up’s marketing performance, customer insights and enables upgraded customer experiences

Enterprise customer data platform for consumer brands Amperity announced that Wheels Up will deploy Amperity Customer Data Platform. It is designed to provide personalized customer interactions at every touchpoint, including its mobile app.

Amperity helps clients understand and connect with their customers by “leveraging AI to deliver a comprehensive and actionable customer 360.”

The Customer Data Platform (CDF) improves marketing performance, accurate customer insights and enables upgraded customer experiences. Amperity frees technical teams from endless integration and data management. Business teams have direct access to the comprehensive data they use to build long-term customer loyalty and drive growth.

Current Amperity clients include Alaska Airlines, Lucky Brand, Kendra Scott, Planet Fitness, Kenneth Cole, Tapestry, Servco, and First Hawaiian Bank.

“Last year was transformational for Wheels Up, and 2021 is poised to be even bigger. As many, more people are considering flying private and the addressable market of private flyers is growing,” said Kenny Dichter, Founder and CEO of Wheels Up.

He continued, “As we’ve welcomed new members and scaled our operations to meet demand, we are looking forward to working with Amperity to create a more personalized and comprehensive service for our members and customers.”

Kabir Shahani, CEO of Amperity, said, “There are boundless opportunities to engage guests with personalized and attentive experiences, provided companies have the data foundation to capitalize on it. Air travel is an area where customer-centricity confers real competitive and strategic advantages, and Wheels Up’s remarkable rise is a testament to that fact.”

Wheels Up is known for its innovative marketing, including selling memberships through Costco. It plans to go public via a SPAC merger.


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