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When Wheels Up becomes publicly traded later today or tomorrow it will change its name to Wheels Up Experiences. To that end, it continues to roll out more lifestyle partnerships. Today’s announcement brings the private jet company together with the National Football Players Association.
Sometimes rumors do come true. As Reuters reported last week, Wheels Up Partners Holdings LLC this morning said it has entered into a definitive agreement to become publicly-traded via a merger with special purpose acquisition company, Aspirational Consumer Lifestyle Corp. (“Aspirational”) (NYSE: ASPL).
Two NFL greats will meet on Feb. 7 in Super Bowl LV in Tampa Bay as the hometown Buccaneers host the Kansas City Chiefs. Bucs quarterback Tom Brady is an ambassador for Wheels Up in private aviation, while Patrick Mahomes fronts for Airshare.
Justin Firestone, a co-founder of Wheels Up, has established a scholarship at Arizona State University.
The Justin and Natalie Firestone Scholarship for Entrepreneurship in Aviation is designed to encourage students to pursue aviation careers.