According to a press release, the new identity is designed to convey what PrivateFly says is its unique offering in its sector: Leading technology combined with a passionate, expert team.
The company says the project has been many months in the planning and it has worked with UK-based agencies Future Kings and digital experience specialists, Love Experience, to develop the new identity, website, video and other materials.
The company was launched in 2008 by husband-and-wife team Adam Twidell and Carol Cork. PrivateFly was a pioneer in online booking of private jet charter. It has since generated sales growth of over 40% every year since – recently ranking in the FT1000, a list of Europe’s fastest-growing companies in April 2017. PrivateFly now has offices in St Albans and Fort Lauderdale; over 60,000 registered members worldwide; handles 1.5 million online flight searches annually; and reached sales of £22 million this year.
PrivateFly CEO Adam Twidell said, “PrivateFly has evolved continuously but this process of developing our new brand identity has been a major project, over many months. We’re very proud of our new look but it’s much more than just a facelift. This has been a deep evaluation of our core values, listening and learning about what our customers, aircraft operators and partners need from us.
“Our new website is even simpler to use and quicker to give results. Our new iconic ‘PF’ brandmark has a simple look that’s instantly recognizable and, like our service, has been designed to stand out from the crowd.
“The result is designed to underpin what we believe is a unique proposition in our sector: The best technology and a passionate, expert team – rolled into one industry-leading experience.
“This is just the first phase of a roll-out of new developments and innovation for PrivateFly as we approach our tenth year in business. The landscape has changed significantly since we started but we remain a trailblazer in industry innovation”