FlyExclusive appoints Lorino as vp-marketing

Charter operator FlyExclusive has named veteran aviation and hospitality executive Trish Lorino as marketing vice president

FlyExclusive has named Trish Lorino as Vice President of Marketing and Communications.

Lorino will shape the go-to-market strategy for the company’s growing private jet charter services portfolio. It includes the recently launched flyExclusive Fractional program, Jet Club, and Aircraft Partnership.

Lorino’s resume includes leading marketing for Cape Air. She also led several hospitality companies, including The Colony Beach and Tennis Resort, and golf course operator The Davenport Companies.

At Cape Air, Lorino was instrumental in driving the research, development, and management of its first subscription travel product. She oversaw the strategy for its merchandising, e-commerce, and traditional and digital marketing.

“Trish Lorino’s data-driven and results-oriented approach to marketing and communications make her the ideal candidate to help fuel the next stage of flyExclusive’s growth,” said President Tommy Sowers.

He added, “Her dedication to understanding customers’ unique needs and aligning marketing strategy with those needs will serve us well as we grow awareness and visibility for our elite private jet charter offerings in the marketplace.”

FlyExclusive was recently awarded Robb Report’s Best of the Best for Jet Cards and Memberships.