Nicholas Air signs Ole Miss QB Dart to NIL deal

Top collegiate quarterback Jaxson Dart has signed a NIL deal with private flight provider Nicholas Air.

By Doug Gollan, February 27, 2024

University of Mississippi quarterback Jackson Dart and Nicholas Air have “made NIL history, becoming the first athlete to sign with a private jet company.”

According to On3 NIL, “The Ole Miss quarterback inked an endorsement deal with Nicholas Air, making it the first partnership of its kind.”

The pact was facilitated by Everett Sports Marketing.

NIL stands for name, image, and likeness.

The Athletic says NIL has “become the universal shorthand for college athletes’ ability to become paid endorsers and monetize their success outside of their school-funded scholarships and benefits.”

On3 NIL says Dart has a NIL valuation of $1.4 million, ranking him 11th on the On3 NIL 100.

The scions of LeBron James, Bronny James, Deion Sanders, and Shedeur Sanders are ranked first and second.

They have valuations of $5.8 million and $4.7 million, respectively.

LSU gymnast Livvy Dunne is fourth at $3.5 million.

Texas QB Arch Manning is fourth with a $2.8 million valuation.

His uncle Eli Manning, the former Ole Miss and New York Giants signal caller, is an ambassador for Nicholas Air.

The Oxford, Mississippi-based flight provider recently added a Gulfstream G600 to its fleet.

It also launched Nicholas Lifestyle luxury homes, available exclusively for its jet card members.

Ole Miss and Dart are expected to be in contention for the NCAA football playoffs in the upcoming season

Related Articles

Visit DG Amazing Experiences

Find the perfect solution for your private aviation needs

Make the right decision

If you want a program-by-program comparison of more than 250 products from more than 50 companies covering 65 points of differentiation and over 40,000 data points.