July 23, 2024
Extending its partnership with Art Basel, NetJets is creating a private experience for customers with Silvère Jarrosson.
NetJets is collaborating with French abstract artist Silvère Jarrosson to create a new art collection exclusively for the private jet flight provider that will be displayed at the Art Basel shows in Basel, Paris, and Miami Beach.
The Swiss edition gets underway on June 13th.
Art Basel Paris is in October, while Miami is in December.
It marks the 23rd consecutive year the world’s largest private jet operator has partnered with the art fairs.
Jarrosson was trained as a ballet dancer at the renowned Opera National de Paris. He started at only 10 years old but transitioned into abstract painting a decade ago.
His background in ballet is seen throughout his motion and fluidity while creating his works of art.
Represented by contemporary art agency Studio Artera in Paris, Jarrosson is known for using his whole body to make his art—he moves or ‘dances’ with the canvas to create his signature acrylic pieces.
At only 31 years of age, Jarrosson has received widespread praise and has had his work showcased globally.
His art is featured in prestigious institutions such as the Villa Medici in Rome, the Unterlinden Museum in Colmar, the Lambert Collection in Avignon, the Crédit du Nord Collection, the Mobilier National, and the Opera National de Paris.
Jarrosson’s project created for NetJets, “Inner Horizons,” offers fractional owners “captivating insight into his world of poetic immersion, where his spectators become part of the creative inspiration for his shows and projects,” according to the announcement.
His work will be featured in NetJets’ exclusive area within the Collectors Lounge, accessible only to its customers.
“We are delighted with this partnership. We admire the synergy from the movement Silvère uses to create his art pieces. His beautiful artwork truly moves observers who watch him paint. Despite coming from different industries, we align in our passion to both create and capture exceptional experiences for others. As many of our owners are deeply interested in fine art, we believe this partnership will be both inspiring and exciting as Silvère’s career continues to flourish,” said NetJets President Patrick Gallagher.
NetJets recently signed a partnership with the organizer of the British Open, offering VIP access to its flyers.
