VistaJet expands Private World luxury travel experiences

Vista Global’s VistaJet brand is expanding its Private World travel experiences targeting UHNWs.

By Doug Gollan, August 21, 2024

Vista Global’s VistaJet is expanding its Private World program of luxury travel collaborations.

It cites a recent McKinsey & Company report.

The consultancy says, “Ultra-high-net-worth individuals prefer quiet luxury with personalized service — targeting remote, private destinations accessible via private airports that feature tailored experiences available nowhere else.”

“We see Private World as an enriching service for our members’ lives. They trust in us as they fly to the world, and we want to ensure every second, from booking a flight to experiencing an unforgettable moment, is exceptional. The future is out there, and we want to discover it with them,” says VistaJet CMO Matteo Atti.

The new travel itineraries for members include Botswana with Belmond, Luxury Cacao Experience in Ecuador with The Cacau Club, and Spectacular Humpback Helicopter Safari in Mozambique with Kisawa Experience.

Members also receive VIP access to exclusive events.

In September, VistaJet jet card members will join specially invited car collectors from around the world at The Bridge VIII, an exclusive invite-only automobile event at the private golf club on the grounds of the original Bridgehampton Race Circuit.

Earlier this month, Vista Global said it would discontinue operating aircraft under its XO brand and focus on the VistaJet fleet, which mainly consists of super-midsize, large-cabin, and ultra-long-range jets.

XO is set to continue as a brokerage brand, utilizing both the Vista fleet and third-party operators.

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