Platform and broker Jettly is bringing back the defunct jet-sharing BlackJet brand, relaunching it as a jet card provider.
Canadian on-demand broker, platform, and jet card seller Jettly is returning the BlackJet brand. The celebrity-backed jet-sharing service closed its doors in 2016.
Jettly CEO Justin Crabbe says he acquired the defunct private aviation brand earlier this year.
Jay-Z and Ashton Kutch were both investors in the original version.
Crabbe says the relaunch of BlackJet supplements the Jettly brand.
A current website under development shows fixed-rate, guaranteed availability jet cards being sold in increments of 25 hours.
The new BlackJet is expected to launch by December.
Jettly launched in 2016 as a platform where members can request and receive quotes directly from operators.
The memberships range from $370 to $997 per month.
Users who don’t want to pay the membership fee can also request quotes with a 10% booking fee.
Last year, Jettly launched a guaranteed jet card membership.
Members pay a fee to fly at a fixed rate and specify different aircraft types.
For example, you buy the right to fly 25 hours for $50,000.
You then pay-as-you-go with over 75 aircraft types at specific hourly rates.
You can also fund your account via the Jettly wallet.
Crabbe says the BlackJet offering will launch later this year and is still under development.
He says Jettly has become popular with millennials who want to communicate via SMS messaging and app notifications.
BlackJet will provide “the traditional higher-touch jet card,” Crabbe says.
“We were losing too many prospects who didn’t understand our other models and wanted a traditional jet card,” Crabbe says.