Fly Alliance, Thrive Aviation partner for Citation Reserve jet card

Two of North America’s largest private jet operators – Fly Alliance and Thrive Aviation – are partnering to launch a new jet card product around Textron Aviation products.

Citation Reserve will be in addition to the two operators’ existing jet card programs.

It will utilize the operators’ midsize XLS Gen 2 and super midsize Latitudes and Longitudes.

Fly Alliance President Christopher Tasca says, “This isn’t just another jet card.”

He continues, “Citation Reserve is a leadership-driven product for those who want a personal relationship with the people behind the airplanes, new from the manufacturer aircraft, and these preferred aircraft types without the commitment of fractional ownership.”

Thrive Aviation CEO Curtis Edenfield adds, “Thrive Aviation and Fly Alliance represent two of the most powerful brands in private aviation today.”

He calls Citation Reserve “a bold statement about the future of jet card memberships and strategic partnerships in the industry.”

Thrive Aviation ranked as the 12th-largest U.S. fractional/charter operator in 2024.

Fly Alliance was 16th.

Thrive launched in 2018; Fly Alliance one year later.

The latter will handle reservations for the program.

Members have access to the three Textron Aviation private jet types.

Guaranteed availability for a specific type is at 120 hours for non-peak dates.

Between 120 and 8 hours, members have guaranteed availability in Fly Alliance’s category program.

The deposit is $500,000.

The standard terms of the Fly Alliance jet card apply, including primary and extended service areas, including Mexico, the Caribbean, Hawaii, and the Continental U.S.

Hourly rates are $9,950 for the XL Gen 2, $11,895 for the Latitude, and $13,895 for the Longitude.

All types have a two-hour daily minimum, including taxi time.