Veteran of Surf Air Joshua Lowton has been elevated to the new position overseeing the company’s ad hoc charter and jet card.
Surf Air veteran Joshua Lowton has been named President – Surf On Demand.
Lowton had served as vice president of sales and operations for its on-demand division since January 2019.
He joined the Los Angeles-based private aviation flight provider in 2017.
Before that, Lowton was head of guest and partnership sales at Onefinestay.
Lowton started his career at TUI.
Surf Air announced plans to “scale” its ad hoc charter division in March.
It has since launched a revamped jet card with callouts as low as six hours before departure.
Surf Air CEO Deanna White previously said, “We are in the process of recalibrating our on-demand business, and I believe there is a lot of opportunity to optimize and profitability scale this business.”
She added, “We are expanding our client base from short-haul turboprop aircraft to midsize and heavy jet aircraft types and expect revenues to increase and margins to expand as our mix shifts.”
White added that the company was “moving to secure inventory with volume purchasing agreements” from third-party charter operators.
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