Sentient Jet will launch a new ad campaign during the NBC televised American Century Open golf tournament July 11-13, 2025.
Sentient Jet is continuing as the official private aviation partner of the American Century Championship.
The annual celebrity golf tournament will take place from July 9 to 13, 2025, in Lake Tahoe.
The inventor of the jet card will use the venue to debut a new ad campaign.
For Sentient, it is the second year of a multi-year agreement with NBC Sports.
The jet card seller will provide private air travel for participating athletes, entertainers, and VIP guests.
The American Century Championship is in its 36th year.
It draws over 90 stars from the worlds of entertainment and athletics.
The 2025 roster includes the return of 2023 champion Stephen Curry, who helped the US basketball team win Gold at the Paris Olympics last year, and Josh Allen, the NFL MVP.
Top names include Charles Barkley, Tony Romo, Aaron Rodgers, George Kittle, Marcus Allen, Jason and Travis Kelce, comedians Nate Bargatze, Ray Romano, Bret Baier, and Colin Jost.
The tournament supports The Stowers Institute for Medical Research and other charities.
The American Century Championship has donated more than $8 million to local and national non-profits.
Sentient Jet will host a series of brand experiences, including a private mid-course oasis tent where tournament players can stop by for refreshments.
Sentient Jet President Alan Walsh says, “We’re proud to continue our partnership with NBC Sports and the American Century Championship for a second year.”
He adds, “The American Century Championship is a meaningful opportunity to connect with an audience that values time, access, and experiences that matter.”
Walsh continues, “This partnership reflects our continued focus on providing experiences at the moments our card owners care about most.”
NBC Sports President Jon Miller adds, “After the success of last year’s partnership, Sentient continues to be a seamless and valued part of the tournament experience.”
Miller continues, “Sentient’s commitment to service and innovation enhances the event for players, VIPs, and fans. We’re excited to build on that momentum together this year.”
Sentient Jet will also debut its new “Take Your Time” brand campaign during the NBC broadcast.
Per the company:
‘The 30-second commercial redefines private air travel as a tool for reclaiming life’s most meaningful asset: time. The campaign, which will also appear across Sentient Jet’s paid digital, video, and social channels, speaks directly to today’s high-net-worth traveler, who values presence, flexibility, and purpose-driven experiences over traditional status markers.’
Sentient Jet Senior Vice President of Marketing says, “The American Century Championship provides a unique moment to debut a campaign that spotlights how private aviation can support a more intentional way of moving through the world and show up for the moments that matter.”
She adds, “As the needs of our audience evolve, Take Your Time invites them to rethink what it means to fly private — not just for convenience, but as a way to protect their time and be fully present.”
The American Century Championship will be broadcast live on NBC from July 11 to 13.
Sentient Jet received the highest Excellent/Very Good ratings of any broker jet card program in our annual subscriber survey.
This year’s survey will be going out later this month.