Sentient Jet

Sentient Jet Executive Overview

Year Founded



Braintree, MA


Kenn Ricci

Chairman, Flexjet, Inc. and Directional

Andrew Collins

CEO of Sentient Jet and Co-CEO of Flexjet, Inc.

Michael Rossi

CFO, Flexjet, Inc. and Vice Chairman of Directional

Peter Ockerbloom

Chief Revenue Officer

Durga Nagalla

Chief Technology Officer

Charles Starkowsky

Chief Safety Officer

Kirsten Lamotte

Senior Vice President, Partnerships and Events

Alan Walsh

Senior Vice President, Business Operations

Jet Card Hourly Rates

Light jet hourly rates start from $6,975 per hour, plus fuel and FET

Related Companies

Directional Aviation, OneSky Flight, Flexjet, Flexjet Helicopter, FXAIR, Halo, PrivateFly

Founded in 1999, Sentient Jet is credited as the inventor of the jet card. It has been part of Kenn Ricci’s Directional Aviation family of companies since 2012.

Sister units in OneSky Flight, LLC (renamed to Flexjet, Inc.) include fractional share operator Flexjet, helicopter operator Halo (renamed to Flexjet Helicopter), and charter brokers PrivateFly and FXAIR.

Other Directional holdings include jet re-manufacturer Nextant Aerospace. jet sales company Sojourn Aviation and Constant Aviation (now part of Flexjet, Inc.).

More recently, the company has become active in the helicopter space with a new brand Halo. (Review private jet membership company M&A activity with our PRIVATE AVIATION DEAL BOOK.).

Sentient Jet is based in Braintree, Massachusetts.

Its service area for fixed one-way rates includes the Continental U.S., the Caribbean, and Mexico. In 2021, it launched fixed one-way rates to Europe,

In Europe, it offers members fixed-rate jet card pricing via an interchange arrangement with PrivateFly.

Sentient Jet offers a significant roster of lifestyle and event partnerships providing over $175,00 in benefits for cardholders.

It sells in increments of 25 hours and offers light jets, midsize jets, super-midsize, and large-cabin programs.

Members can upgrade and downgrade the cabin category based on published rates on a trip-by-trip basis. 

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Sentient Jet Fast Facts

When was Sentient Jet founded?


Who owns Sentient Jet?

Directional Aviation’s Flexjet, Inc.

How many customers does Sentient Jet have?

Around 8,000 customers

What are the annual revenues for Sentient Jet?

$450 million in 2022

Who is the CEO of Sentient Jet?

Andrew Collins

How does Sentient Jet source private jets?

Sentient sources flights from the Flexjet fleet of aircraft retired and refurbished from its fractional fleet and third-party charter operators

How much does Sentient Jet private jet programs cost?

Sentient Jet begins at 25 hours for $174,375, plus fuel surcharge and FET

What type of pricing does Sentient Jet offer?

Sentient offers fixed-hourly rates

What is Sentient Jet's website?

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