August 27, 2025
With 15 years of VistaJet in the Asia market parent Vista Global says it is bringing its XO brand to the region as well.
VistaJet will have company in Asia, as its sister brand, XO, is set to make its debut in the region next year.
Vista Global announced the news during a press conference in Japan this week.
XO offers ad hoc charters and dynamic-pricing memberships.
Members get priority access to the Vista Members Fleet of VistaJet-branded private jets.
VistaJet already holds a 52% share of Japan’s international business aviation flights, according to WingX numbers cited in the announcement.
Chief Commercial Officer Ian Moore says, “With XO now in Asia, our clients enjoy the best of both worlds through Vista’s global infrastructure, from on-demand flights with instant booking through the XO marketplace to a guaranteed flight solution that replicates an aircraft ownership experience with VistaJet.”
He adds, “We deliver seamless travel that combines international reach, domestic flexibility and bespoke lifestyle experiences.”
XO promises “efficient and immediate access to more than 2,000 aircraft around the world (with) the right aircraft for every private flight across all cabin classes — from short domestic hops to international, multi-leg itineraries.”
President Asia Pacific Crystal Wong adds, “We are seeing increasing demand from clients in Asia who are looking for flexible and instant booking flight solutions.”
She says, “Through the XO app, Japanese clients may book and confirm their flights with real-time pricing.”
VistaJet has been operating in the region for 15 years.
VistaJet registered 22% year-on-year growth in its Program membership during the first half of 2025.
The Program targets flyers who want guaranteed rates and availability with one-way, occupied-hour pricing on super midsize, large-cabin, and ultra-long-haul jets.
Japan saw a 50% year-over-year increase in the first six months of the year.
XO is one of private aviation’s best-known brands.
It has a history of innovation, first as an operator and later as a private jet charter broker and platform.
Its predecessor, XOJet, founded in 2006, was at the forefront of the floating fleet model for private jet charter with point-to-point pricing.
It was among the first charter operators to attract significant private equity firms, gaining investment from TPG, a backer of Continental Airlines, in 2007 and 2009.
It was among the first charter operators to expand its fleet with a mix of owned and leased private jets for the charter market.
The traditional private jet charter market utilized mainly managed aircraft that required owner approval and had to return to base after every trip.
It also launched flat-rate transcontinental pricing.
XOJet was the first large charter operator to have WiFi fleetwide in 2011.
It then built a $100 million off-fleet private jet charter brokerage business, a hybrid model.
XOJet was also one of the first to charge membership fees, comparing the access it provides to golf clubs.
After Vista Global bought XOJet in 2018, its new owner spun out its brokerage, merging it with the 2019 acquisition of JetSmarter, a leader in digital booking.
Since then, XO has been one of Vista Global’s two consumer brands alongside VistaJet.
In the U.S., XO has been expanding flights that can be priced and booked instantly beyond the company’s own fleet.
Find the perfect solution for your private aviation needs
Save Time. Buy Confidently.
Receive an apples-to-apples comparison of programs that meet your needs from more than 500 jet card and fractional options covering 65 points of differentiation and over 40,000 data points.
