Magellan Jets is expanding its reach into the $177 billion equestrian market with an extended marketing partnership.
TerraNova Equestrian Center and Magellan Jets have expanded their partnership.
The duo launched their collaboration in March 2025.
TerraNove is located near Sarasota in Myakka, Florida.
Magellan Jets will now increase its involvement in hunter-jumper, dressage, and eventing competitions at the venue.
The private jet flight provider will create “unique, elegant, front-row experiences at TerraNova for its private clients who are horse owners, riders, equestrian enthusiasts, or simply curious about the sport.”
New will be a title sponsorship.
The $100,000 Magellan Jets Grand Prix CSI will feature the private jet company’s brand in its title.
The event will be held March 11-15 at TerraNova.
It is part of a series of spring, fall, and winter competitions.
There will also be elevated cuisine and family-fun sideline events.
Signage, awards presentations, and other branding will be displayed year-round.
Magellan Jets COO Matt Harris says, “TerraNova’s commitment to elite equestrian competition across disciplines is unwavering.”
He adds, “We’re proud to bring our Private Clients closer to the sport while elevating their experience with the exceptional service and hospitality that define Magellan Jets.”
The global equestrian market is a $177 billion industry.
TerraNova COO Zach Ketelboeter says, “The feedback about Magellan Jets from our patrons and riders is unanimously and overwhelmingly positive.”
He adds, “We can count on Magellan Jets getting them to and from competitions safely, on time, and in a wonderful mood before they take off, while in the air, and upon arrival.”
Earlier this year, it was a private aviation partner of the 2025 Kentucky International CSI5 presented by Hagyard Equine Medical Institute in the Rolex Stadium at the Kentucky Horse Park in Lexington, Kentucky.
The company’s private aviation outreach includes ambassador Michael “Mike” Belisle in the segment.
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