XO expanding event, lifestyle access for members

Vista Global’s XO is expanding event access at golf, auto racing, and other top sports and adding more lifestyle partnerships globally.

By Doug Gollan, 1 hour ago

VistaJet sister XO is expanding access to signature events and curated lifestyle experiences for members.

Both are units of Vista Global.

VistaJet and XO provide VIP hospitality for members at popular events.

XO members will have access to Vista House in Augusta during the Masters.

For racing fans, there will be hospitality at the Miami and Monaco Grand Prix.

Also on tap is the FIFA World Cup being held across the U.S., Canada, and Mexico this summer.

There is VIP access to private castles (Grimsthorpe pictured above), abbeys, and country estates across England and Scotland.

For an American version, XO offers preferred access to Bush Creek Ranch and The Resort at Paws.

If you are more interested in flying, XO has also expanded its vetted third-party fleet.

It offers dynamic pricing memberships.

Vista Global CMO Matteo Atti says, “Today’s global flyers expect more than access to aircraft.”

He adds, “They expect transparency, flexibility, and meaningful advantages that extend beyond the journey.”

Atti continues, “They want a seamless ecosystem that anticipates their needs, unlocks exclusive opportunities, and delivers value at every touchpoint — in the air and on the ground.”

The vetted XO fleet, including its in-house operators, offers over 2,000 aircraft choices.

The Vista Members fleet ranked it as the third-largest private jet operator in the U.S. in 2025, ranked by fractional and charter flight hours.

In February, Vista placed a firm order for 40 Bombardier Challenger 3500s with options for 120 more.

XO last year expanded its membership program to Asia.

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