Wheels Up is planning to host several events and suites at Monterey Car Week, including with partner Lamborghini.
Wheels Up will host and sponsor a series of events during Monterey Car Week.
It expands on its Wheel Down program.
Wheels Up will have a presence at the Lamborghini Villa throughout the week.
Mixologist and ambassador Tyler Zielinski will host his La Dolce Vita Spritz Bar.
Zielinski will create the UP MiniBar on Friday and Saturday evening overlooking Pebble Beach’s 18th fairway.
The Delta Air Lines-backed private jet company will also sponsor The Quail, A Motorsports Gathering.
The hospitality lounge features a patio suite overlooking the main stage of the Pebble Beach Concours d’Elegance.
“The activation will build on Wheels Up’s previous presence at Monterey Car Week through partnerships with leading luxury brands such as Lamborghini,” according to a spokesperson.
Wheels Down is the umbrella for its lifestyle partnerships.
Most recently, it inked a deal with yacht broker Fraser Yachts.
That includes a Four Hundred, a luxury travel agency and concierge service.
Services include restaurant reservations, travel bookings, sporting events, theater shows, club access, and more.
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