Jet Edge expands fleet with $75 million from KKR

Jet Edge International

KKR has now invested $265 million in Top 10 charter operator Jet Edge in the past year

The new funds are being used for 20 additional large and super-midsize private jets

Charter operator Jet Edge International has raised an additional $75 million of funding from credit funds and accounts managed by KKR. The new funding expands KKR’s total credit and equity investments to $265 million over the past year. Last June, the private equity firm provided an initial $150 million credit facility.

Jet Edge targets NetJets, Flexjet with VNY billboards

Jet Edge Billboard

KKR-backed Jet Edge is targeting fractional operators NetJets and Flexjet promoting discounted flat-rates from Los Angeles to the East Coast and Hawaii

After expanding its capped and fixed-rate programs aboard its growing fleet of Challenger and Gulfstream stand-up cabin jets, Jet Edge is using out-of-home advertising to target key competitors.

Jet Edge adds, expands Hawaii, transcon, long-flight discounts

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Jet Edge expands capped rates and long-flight discounts for members of its Reserve jet card membership program

After passing the $100 million sales mark for its as available Reserve jet card program, Jet Edge is expanding transcontinental and long-flight discounts. It also debuts $54,900 one-way large cabin rates from California to Hawaii.

Jet Edge brings back FET-free through year’s end

Jet Edge International

After hitting $100 million in sales of its Reserve jet card program, Jet Edge is offering a 7.5% credit for Black Card customers

With 27 large and super-midsize private joining its fleet by early 2022, Jet Edge is accelerating jet card sales with a fly FET-free promotion.

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