KKR has now invested $265 million in Top 10 charter operator Jet Edge in the past year
The new funds are being used for 20 additional large and super-midsize private jets
Charter operator Jet Edge International has raised an additional $75 million of funding from credit funds and accounts managed by KKR. The new funding expands KKR’s total credit and equity investments to $265 million over the past year. Last June, the private equity firm provided an initial $150 million credit facility.
After expanding its capped and fixed-rate programs aboard its growing fleet of Challenger and Gulfstream stand-up cabin jets, Jet Edge is using out-of-home advertising to target key competitors.
Jet Edge expands capped rates and long-flight discounts for members of its Reserve jet card membership program
After passing the $100 million sales mark for its as available Reserve jet card program, Jet Edge is expanding transcontinental and long-flight discounts. It also debuts $54,900 one-way large cabin rates from California to Hawaii.
After hitting $100 million in sales of its Reserve jet card program, Jet Edge is offering a 7.5% credit for Black Card customers
With 27 large and super-midsize private joining its fleet by early 2022, Jet Edge is accelerating jet card sales with a fly FET-free promotion.