Surf Air pulls the plug on Europe; plans to focus on U.S. operation

The Netflix style all-you-can-fly by-the-seat private flight membership seller had launched flights in Europe last year

 

Surf Air last week has retreated from Europe. It comes less than 18 months after it launched flights with a single Embraer Phenom 300 and the promise of additional aircraft, including the Pilatus PC-12. As part of the launch, Surf Air had recruited the former chairman of the British Airways – American Airlines transatlantic alliance Simon Talling-Smith and had enlisted Flairjet, the U.K. operator owned by Directional Aviation to operate its Phenom.

Surf Air launches new Surf Air Express membership model via Indiegogo

The all-you-can-fly membership club is now offering a pay-per-flight model, including an Indiegogo funding campaign

 

It hasn’t been a good year for Surf Air, but as the saying goes, sometimes you win just by showing up, and it seems the California-based pioneer of all-you-can-fly Netflix memberships is going to offer a new twist it is marketing launching Surf Air Express as it soldiers on.

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