Wheels Up, best know for its fleet of King Air 350i, will be leveraging the aircraft type with operations in and out of Daniel Field, about 10 minutes from Augusta National, home of The Masters. The company is projecting a 45% increase in flights over last year, in the neighborhood of 200 movements.

The private jet card and membership operator is also planning to offer shuttle flights for members from New York (Teterboro) and Atlanta (PDK). On the ground, Wheels Up will have a hospitality house serving breakfast, lunch, and dinner. It will also host an insider lecture with some of its ambassadors. Last year included Andy North, Scott Van Pelt and Ricky Fowler.

About the Author Doug Gollan

I study and write about Ultra High Net Worth (UHNW) consumers, luxury travel, the business of luxury and private aviation, particularly jet cards