Sports stars, media personalities, live podcasts, artists, and craft cocktails will be at the Wheels Up Clubhouse during the Masters.
Delta Air Lines-backed Wheels Up is previewing its hospitality lineup for this year’s Masters golf tournament.
The signature golf event takes place April 9 to 12, 2026, in Augusta, Georgia.
Alongside the Super Bowl, it is typically one of the most in-demand hospitality venues for private flyers.
Wheels Up’s hospitality will start a day before the first round on April 8th, offering its members a chance to get up close during practice rounds.
Skratch Studio returns for its second year as the Clubhouse’s official content hub.
There will be live podcast recordings and tournament analysis from golf’s top media personalities.
The media site, which positions itself as the intersection of golf and culture, has over two million followers across social media.
Fashion illustrator Meagan Morrison of Travel.Write.Draw will offer live, bespoke illustrations capturing guests against Augusta’s iconic landscape.
Cameras aren’t allowed in the gallery.
Also, Wheels Up’s cocktail ambassador Tyler Zielinski is bringing back the UP Minibar.
Curated cocktails will be on tap.
Wheels Up is also promising “intimate panels featuring top names in aviation, sports, media, and more.”
Delta Air Lines CEO Ed Bastian has mingled and shared insights in the past, though no word yet on whether he will be there again in 2026.
If he’s there, Bastian can point to Delta’s 15-year streak of topping the Business Travel News Survey of corporate travel managers.
This year, Wheels Up will be able to share some plaudits.
Wheels Up was ranked the seventh-best airline in the U.S. by readers of Condé Nast Traveler last year.
Condé Nast editors wrote, “Following a $500 million investment in August 2023, Delta Air Lines is now Wheels Up’s largest shareholder—opening up a variety of new opportunities for customers to integrate commercial and private flight solutions from the two brands. For example, Delta One passengers can now connect their flights to Europe with last-mile private jet flights.”
Delta finished top of the list.
However, in the World Travel Awards, Wheels Up was named the top private jet airline in North America last October.
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