Regional fractional provider Executive AirShare is launching EMBARK, a membership program for flying 10 flight days a year with no long-term commitment. The program enables customers to select a renewable one-year term or 20 total flight days they can take up to two years to use. The company, which was founded in 2000, had previously been using the “per day” model to sell fractional shares. It is an ISB-AO certified operator.

 

The key difference with EMBARK’s sales pitch is the use of days instead of hours in a jet card like product. A 10-day program for using a Phenom 100 for one-year is $49,500, a King Air 350i or Cessna CJ2+ is $61,500 while a Phenom 300 is $84,750. Above and beyond there are then additional charges which cover either an hourly rate (for one-way flights) or what officials describe as something closer to direct operating costs. There are no ferry fees.

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So what will you pay?

Using a Phenom 100 for 10 days within a year, you would pay $49,500 to start. When you add in the extra direct fees based on your usage, EMBARK prices work out to be between $3,500 to $4,600 per hour inclusive Executive AirShare CEO Keith Plumb tells Private Jet Card Comparisons.

Two examples of usage would be doing a round trip the same day to see a college football came versus a one-way to a vacation house where you plan to stay for a week or so with the former being less expensive than the latter.

The program does not guarantee availability. The capacity is being fed through shares the operator owns as part of its fractional fleet of 32 aircraft. Reservations are handled on a first come, first-served basis, so Plumb says EMBARK is a good plan for somebody who knows their travel dates in advance, such as said college football game six months from now.

Since its fractional owners are business slanted, Plumb says availability on holidays and weekends for EMBARK is very good. “Wednesdays and Thursdays are our peak days,” he says.

 

Executive AirShare serves customers in the Kansas City metropolitan area (Kansas and Missouri); Wichita, Kan., Tulsa and Oklahoma City, Okla.; Fort Worth, Dallas, Houston, Austin and San Antonio, Texas; and Buffalo, N.Y. Its subsidiary, Executive Flight Services, manages aircraft for owners from bases in Fort Worth, Dallas, Wichita, Kansas City and Buffalo. Executive AirShare currently serves the Central U.S. and Great Lakes regions, operating a fleet of Bombardier Learjet 45XR, Embraer Phenom 300 and Phenom 100, Cessna Citation CJ2+, and Beechcraft King Air 350i aircraft.

 

The target customer is flying within the above cities or travel from or to them or places nearby, Plumb says.

 

You can request more information via the provider here.

 

About the Author Doug Gollan

I study and write about Ultra High Net Worth (UHNW) consumers, luxury travel, the business of luxury and private aviation, particularly jet cards