October 5, 2024
Directional Aviation’s Sentient Jet said it has renewed its multi-year collaboration with the Kentucky Derby, Kentucky Oaks, and Churchill Downs as Preferred Private Aviation Partner. As an official partner of the two annual races and their shared home track, Sentient Jet will continue to curate various extraordinary experiences surrounding the weekend’s celebrations, including bespoke private travel services, special on-site hospitality offerings and the third annual Derby Day Breakfast hosted by Brand Ambassador and Celebrity Chef Bobby Flay.
Sentient, which exclusively sells jets cards, will add additional support to the horseracing community over the weekend through its position as the presenting sponsor of the Alysheba Stakes, a highlight of Oaks Day.
“Over the past decade, Sentient Jet has become deeply engrained in the horseracing community with a proud presence at many major industry events,” said Andrew Collins, president and CEO of Sentient Jet in press release.
He continued, “We’re thrilled to kick off our twentieth anniversary year with the renewal of our commitment to the Kentucky Derby, Kentucky Oaks and Churchill Downs – three of the world’s most prestigious racing organizations – and look forward to continuing our longstanding support of the sport and all of those who dedicate their livelihoods to it.”
Sentient Jet will usher in Derby Day at the brand’s third annual, invite-only Derby Day Breakfast hosted by Bobby Flay. Taking place from 9:00 to 11:00 am on Saturday, May 4 at 21c Museum Hotel, the exclusive culinary event will feature signature dishes from the Iron Chef, craft cocktails and entertainment.
A bespoke menu of Kentucky-inspired dishes will include indulgent mains such as Blue Corn Crepes with Sweetened Ricotta, Strawberry Rhubarb Compote and Blueberry Sauce and Sweet Potato-Chicken Hash with Poached Eggs and Green Onion Hollandaise served alongside Julep Spritzers and Strawberry Rhubarb Margaritas.
“The Derby has been a highlight of my annual calendar for many years, and I’m proud to be a part of the weekend’s newest tradition with the Derby Day Breakfast,” said Bobby Flay, continuing, “It’s a joy to combine my passion for cooking with my love of horseracing, and I’m looking forward to sharing race day predictions with fellow fans over fine food and drink.”
“Year after year, our Cardholders make way to Churchill Downs to take in the most exciting two minutes in sports, and it’s an honor to be an eagerly anticipated part of their festivities,” said Collins, adding, “Whether through our signature travel services, annual breakfast or on-site experiences, we can’t wait to welcome new friends and old to celebrate the Kentucky Derby with Sentient Jet.”
Sentient Jet was named the first-ever Preferred Private Aviation Partner of the Kentucky Derby, Kentucky Oaks, and Churchill Downs in a multi-year agreement in 2016. The partnership reaffirmed the company’s longtime presence in the horseracing community as a sponsor of the Breeders’ Cup World Championships and Fasig-Tipton and provides Cardholders and clients with premium perks, including exclusive ticket pre-sale opportunities. Its support of the Thoroughbred industry has also included endorsements of several of the sport’s most notable horses.
Sentient Jet was voted last year by readers of Business Jet Traveler tops in satisfaction. Additionally, it was the only provider to have 100% positive ratings.
Jet cards start at 25 hours in four cabin size options, allowing clients to purchase flight time on Light, Mid, Super Midsize, and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $131,800.
In 2017 it added SJ25+ Super-Mid Jet Card. Offered at $224,275 for 25 hours of flight time, SJ25+ offers Cardholders guaranteed access to the most popular Super-Midsize jets, all of which are Wi-Fi enabled. There is a 15% discount on hourly pricing for qualifying round-trip travel. Lead time for booking on non-peak days is 10 hours. Its programs include deicing.
Through Sentient Jet’s mobile app, Sentient Jet Cardholders can also book private jet travel on-the-go, as well as access flight details, initiate assistance through a 24/7 live chat feature, and localized recommendations for exclusive benefits. The company also offers fixed rates in Europe.
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