Wheels Up has always been about being more than just a private aviation solution, but a lifestyle. That approach was on display earlier this month during Super Bowl LIV. In Miami, it hosted its seventh annual Super Saturday Tailgate event.
Taking over a warehouse in Wynwood, the afternoon and into the evening party drew a mix of athletes and celebrities. Russell Wilson, Baker Mayfield, Bill Belichick (above), Sam Darnold, Guy Fieri, Rich Eisen, Ron Rivera, Scott Van Pelt, Mike Golic, Mike Tirico, Kirk Herbstreit, Steve Levy, and Lawrence Tynes were spotted.
We’re glad to have kicked off 2020 with the first Wheels Up events in Miami and look forward to delivering more unique experiences for our members to create special memories on and off the ramp.Kenny Dichter, Wheels Up founder and CEO
Partner activations included BMW vehicles on display. There was a Bose shoppable outdoor pop-up store and an art and fitness lounge from Alex Rodriguez’s TruFusion. A Rao’s meatball station and a Whispering Angel rosé bar offered eats and drinks.
Keegan-Michael Key joined The Barnstorm on stage while Cleveland Browns quarterback Baker Mayfield sang with Kelley James.
“Our signature Super Saturday Tailgate event and exclusive collaboration with Rao’s are highly anticipated by our members and VIP guests throughout the year,” said Kenny Dichter, founder and CEO of Wheels Up.
He added, “We’re glad to have kicked off 2020 with the first Wheels Up events in Miami and look forward to delivering more unique experiences for our members to create special memories on and off the ramp.”
The event came days after Wheels Up closed on its acquisition of Delta Private Jets. The deal makes Delta Air Lines its largest shareholder. Separately, Wheels Up has appointed Gail Grimmett, a former executive with Delta as chief experience officer, a new position.