Silver Air's Flight Club seeks to set the gold standard for jet cards

By Doug Gollan, February 17, 2021

The Santa-Barbara-based managed fleet operator has launched a three-tiered jet card program offering dynamic pricing with post-flight billing, a fixed-rate offer with guaranteed availability and a choice of pay-as-you-go or deposit, and a custom option

Silver Air Private Jets is joining several private jet operators launching their own jet cards. However, its launch into the market certainly is one of the most interesting we’ve seen. Its three-pronged offering provides one-way rates to Hawaii with guaranteed availability, somewhat of a rarity in the world of jet cards. That is just the start.

Silver Air Flight Club’s three jet card options

Simple jet card

The Simple membership tier requires no joining fees. You get dynamic pricing – so each trip is priced based on when you call and where you are going, and other requirements you might have. The innovative part is that you get net 10 days payment terms – after your flight. That means a single invoice with everything, so no more post-flight charges. You have to provide some “non-invasive” financial information to qualify.

Secure jet card

Secure offers a pay-as-you-go option with guaranteed availability with a 72-hour call-out. There is a 120-minute daily minimum across the four-cabin categories. Light jets are priced $6,000 per hour, including 7.5% FET, midsize at $7,475 per hour, super-midsize for $9,200, and large cabin at $12,350.

You can pay a $24,000 joining fee billed at $2,000 per month and cancelable at any time. Or make a deposit. That deposit is based on your expected flying needs and is something you can negotiate. Thirty peak days carry a 15% premium. Hawaii, Mexico, the Caribbean, and Canada are all included with one-way pricing so that you can avoid repositioning fees.

Stealth jet card

Stealth is Silver Air’s custom jet card. Designed for flyers who have a few specific routes, you can specify specific aircraft type, payment terms, and you will get route-based pricing.

Taking the friction out of flying by private jet

Former tech executive Erin Famularo, Silver Air’s chief product officer, sees a parallel between her background and Flight Club’s objectives. She says technology is supposed to reduce the friction in transactions. Silver Air’s jet cards are designed to make chartering a private jet easier.

“It’s really hard to book a last-minute flight,” she tells Private Jet Card Comparisons, particularly arranging payments after hours, weekends and holidays.

By offering post-flight billing, customers no longer have two invoices – one for the flight and the second for post-flight charges. While easier for customers, it also reduces internal paper shuffling in half, so a win-win.

With COVID-19 driving more new flyers, particularly friends flying together in bubbles, you can have your bills divided however you want.

Famularo describes the joining process as “deal or no deal.” Instead of telling customers about its programs, she says it allows Silver Air to understand each joiner’s different flying needs and figure out which options fit best.

Silver Air has over 30 aircraft under management in the fleet, ranging from light jets to large cabins and even a Boeing Business Jet. While an objective is to generate more charter revenue for aircraft owners, Famularo says third-party operators will also be used. Silver Air is IS-BAO Stage 2, Argus Gold, and Wyvern Wingman.

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