NetJets is increasing jet card pricing; pulls Latitude from the line-up

NetJets is increasing jet card hourly rates, and removing the Citation Latitude from its jet card options

If you want to lock in current jet card pricing, you probably should buy now. With May flight segments up 20% over 2019 levels, NetJets may be signaling something that will ripple across the industry – price increases.

“All (is) being done to ensure that we maintain our record-high service levels at a time when demand is equally high,” according to an executive with the company.

The world’s largest operator of private jets will increase hourly prices for its jet card program on July 1. They will go up between 2-to-8%.

NetJets has three different card types in North America.

Its Classic cards have a 10-hour lead time for non-peak bookings. There is no peak day surcharge on 30 peak days. The Elite cards have a 24-hours call-out for non-peak bookings and carry a 25% surcharge on 45 peak days. The Corporate Angel jet card provides a Citation XLS on flights under 3.5 hours. On longer flights, customers get a mission-capable super-midsize aircraft.

NetJets is also withdrawing the Citation Latitude from the jet card line-up. According to its website, it currently has 132 in its fleet, the largest of any type.

That leaves the Phenom 300, Citation XLS and Sovereign, Challenger 350 and 650, plus the Gulfstream G450.