Amber Aviation says it has launched its jet card and fractional programs in China ahead of former NetJets private jets it is now receiving.
NetJets-backed Amber Aviation has begun taking delivery of aircraft formerly flown by the Berkshire Hathaway-owned operator. The company is selling fractional leases and jet cards.
The first batch of Gulfstream G450 aircraft under Amber Aviation and NetJets partnership arrived at Shenzhen Bao’an International Airport on April 15.
The jets will be deployed to Beijing, Guangzhou, Shanghai, Hangzhou, Shenzhen, Macau, Hong Kong, and Singapore.
In November 2021, Amber Aviation completed its Series B funding round. The funding included additional financing from Amber Aviation’s existing investor Hony Capital, as well as financing from new investors NetJets, Fung Investments, and Macau-based Liu’s Group.
It is part of private aviation’s M&A frenzy that has continued this year.
According to a press release, “The core fleet will be operated under AmberNet, Amber Aviation’s new sub-brand. The AmberNet name comes from a combination of Amber Aviation and Net, with the Net coming from the global aircraft network that AmberNet clients can now access through its partnership with NetJets.”
“Since we announced the launch of China’s first fractional lease program in November 2021, the response from customers has been very positive. Many customers are looking forward to joining the program once the aircraft arrives,” said Chang Qiusheng, Founder and President of Amber Aviation.
He said, “The product has gotten off to a very smooth start, with customers even using the aircraft on the delivery flights back to Asia.”
Amber plans to build “the largest self-owned fleet in Asia,” according to a presentation reviewed by Private Jet Card Comparisons.
Plans call for eight former NetJets aircraft by year-end and 20 by the end of 2023.
The Amber fractional and lease program offers a 24-hour call-out and starts at 50 hours. Its jet card has a 48-hour lead time for booking sold in 25-hour increments. Both programs provide guaranteed availability.
As an extra perk, members will be able to fly empty legs for free. Notifications will come via an app currently under development.
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