Sentient Jet renews Kentucky Derby sponsorship

By Doug Gollan, May 5, 2022

Directional Aviation’s Sentient Jet is coming back to the Kentucky Derby along with its member breakfast hosted by Iron Chef Bobby Flay

Sentient Jet is back for its seventh year as a corporate partner of the Kentucky Derby, Kentucky Oaks, and Churchill Downs, the company announced.

It is also teaming with American Thoroughbred racehorses Epicenter and Echo Zulu.

Both horses are trained by Steve Asmussen. He became the all-time leading trainer of winners in North America at Saratoga last year.

Derby contender, Epicenter, and Oaks contender, Echo Zulu, will be ridden by jockey Joel Rosario. They are top contenders for their respective races.

Additionally, each horse will be dressed in their race day best with Sentient Jet branded blankets.

“The Kentucky Derby is tradition at Sentient Jet which is why we are excited to be partnering with Winchell Thoroughbreds once again in supporting Epicenter and Echo Zulu come Oaks and Derby Day. Under the training of Steve Asmussen, we are confident they will give an exciting performance on the racetrack,” said Andrew Collins President and CEO of Sentient Jet in a release.

Over the past decade, the unit of Directional Aviation has partnered with a number of leading thoroughbreds. The list includes Kentucky Derby champions Nyquist and Country House, as well as Midnight Bourbon, Hidden Stash, Omaha Beach, Gronkowski, Tenfold, Combatant, and Lookin at Lee.

“Sentient Jet has been a great partner to team with over the years. This is not only the Derby’s 148th year but the event is back to full capacity and attendees can truly experience what makes the Derby so special. We’re looking forward to a great weekend ahead and are excited to see how Epicenter and Echo Zulu perform on race day,” noted Ron Winchell, Partner at Winchell Thoroughbreds.

After a pause for the pandemic, Sentient will once again treat jet card members to breakfast hosted by celebrity chef and company ambassador Bobby Flay.

In addition to cooking a Southern-inspired, Kentucky-influenced breakfast, Flay will share his betting tips via Sentient Jet’s social channels @sentientjet.

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