Sentient Jet updates multi-million dollar sustainability investment

Jet card inventor Sentient Jet offsets 300% of carbon emissions for member flights via a partnership with private aviation sustainability expert 4Air.

By Doug Gollan, July 27, 2022

Directional Aviation’s Sentient Jet offset 291,630 metric tons of CO2 this year. It’s a 17% increase from the same period in 2021.

It’s part of a multi-million dollar investment that sees the jet card inventor offset carbon emissions for member flights by 300%.

The triple offsets are designed to cover non-carbon emissions that are also an aviation byproduct.

According to a press release from the company, “As a multi-million-dollar annual investment at no cost to its card owners, Sentient Jet’s strong commitment to sustainability continues to set a new industry standard while offering a more thoughtful way to fly.”

The Directional unit launched its emissions-neutral sustainability initiative at the start of 2021. It achieved what it says is “the largest emissions offset of any private aviation company, with a 300% offset across 30,000 legs flown through the year.”

The offsets represent the equivalent of planting 345,000 acres and nearly 5,000,000 trees in the U.S. It equates to the energy for an entire average U.S. town for a full year, according to current U.S. Census Bureau estimates for 2021. 

Sentient Jet’s carbon offset program supports a variety of renewable energy and forest conservation projects. Projects not only mitigate CO2 but the non-CO2 impact and improve communities globally.

Comprehensive Sustainbility

“We chose to focus on a more comprehensive offsetting program, as we knew this was the best method to help reduce the footprint of our client’s flights while also taking definitive steps to reduce emission levels. Within 18 months, we’re extremely pleased with the success of this program, but of course, we’re always looking for ways to improve and evolve our ongoing sustainability efforts,” said Andrew Collins, President and CEO of Sentient Jet.

He added, “We hope Sentient Jet’s sustainability efforts can become an example for what the private aviation industry as a whole can accomplish in terms of making meaningful steps toward reducing overall emissions and prioritizing our planet.”

The 300% offset covers all aviation emissions. Those include water vapor, aerosols, and nitrous oxide, which together account for two-thirds of the emissions an aircraft produces when flying. 

“Sentient Jet continues to demonstrate true leadership by committing all of its flights to 4Air’s emissions-neutral level on behalf of its clients. Sentient goes beyond just carbon neutrality, addressing the impact from CO2 and non-CO2 emissions in a truly comprehensive fashion,” said Kennedy Ricci, President of 4Air.

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