Dent named CMO at Elevate Holdings

By Doug Gollan, September 13, 2022

Private Jet Services’ parent Elevate Holdings names Gulfstream Aerospace veteran Will Dent as Chief Marketing Officer

Elevate Holdings, which offers jet card memberships, on-demand and group charter, aircraft management, aircraft acquisitions, and aircraft maintenance, has named Will Dent to the new position of Chief Marketing Officer.

“Will is a unique aviation executive with experience across our aerospace industry’s charter, OEM, MRO, and parts sales segments. His background matches very well with our core lines of business,” said Greg Raiff, Chief Executive Officer of Elevate Holdings.

Raiff adds, “Will comes to Elevate with tremendous experience building and deploying digital tools to attract and convert prospects. He has a strong network across the business aviation industry.“

From 2018 to 2022, Dent served as president and chief technology officer for AeroParts Now, a software-driven parts distribution platform connecting buyers and sellers, growing the business by 300% in his first year.

Previously he led his own company, Dently, creating custom software and guiding numerous startups to long-term success by developing solutions that were key to raising capital and growing businesses.

As senior interactive marketing manager for Gulfstream Aerospace, where he spent 13 years, Dent led a creative team that developed multi-platform interactive marketing communications that successfully targeted Fortune 500 companies.

“I’m excited to have this opportunity to leverage my experience in marketing, aviation, and technology to lead the marketing during this time of growth at Elevate Holdings,” said Dent.

Elevate includes Private Jet Services, Elevate Jet, Keystone Aviation, and Keystone MRO.

Dent served as a helicopter crew chief in the U.S. Army for seven years. He has a Bachelor of Business Administration and MBA degrees from the University of Phoenix and holds a Federal Aviation Administration Airframe & Powerplant license.

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