Sentient Jet sponsors NBC’s American Century Championship

Sentient Jet will be the official private aviation provider the NBC American Century Championship in a multi-year agreement.

By Doug Gollan, July 8, 2024

Jet card inventor Sentient Jet announced a multi-year agreement with NBC Sports as the official private jet partner of the American Century Championship, the annual celebrity golf tournament at Lake Tahoe.

This year’s event runs July 10-14.

Sentient Jet will provide tournament players and exclusive participants from around the country customized access to private jet travel to and from Lake Tahoe.

The announcement is part of the private jet flight provider’s 25th anniversary celebrations.

Sentient Jet will host several events, including a players-only Q&A with Andrew Collins, Co-CEO of Flexjet, Sentient Jet’s parent company, and a Third Green celebrity refreshment area during the three competitive rounds at Edgewood Tahoe Golf Course.

Brand Ambassador Bobby Flay will also participate. This is the noted chef’s third appearance competing in the tournament.

He previously played in 2002 and 2019.

Over 90 top sports and entertainment personalities will be participating.

This year’s field includes Travis Kelce, Charles Barkley, Tony Romo, Josh Allen, Jerry Rice, Steve Young, Aaron Rodgers, John Elway, Ray Allen, DeMarcus Ware, Baker Mayfield, Kyle Lowry, Brian Urlacher, Charles Woodson, and Larry Fitzgerald among other athletes.

Entertainers include Colin Jost, Miles Teller, Nate Bargatze, Ray Romano, Don Cheadle, Carson Daly, Jake Owen, Larry the Cable Guy, Rob Riggle, and Brian Baumgartner.

The three-day, 54-hole tournament awards a $750,000 purse, with $150,000 for the winner.

Charitable contributions

The annual tournament, now in its 35th year, supports several charities, including Stowers Institute for Medical Research and the Eat. Learn. Play. Foundation.

Since its inception, the American Century Championship has donated nearly $8 million to local and national non-profits.

“We are incredibly proud to be selected as the official private aviation provider for the American Century Championship,” said Andrew Collins, Co-CEO of Flexjet.

He added, “Sentient Jet has a storied history of partnering with NBC-affiliated sporting events like the Kentucky Derby, so this partnership is a natural fit for Sentient Jet and its Card Owners. We look forward to extending our services to both professional and amateur players, as well as spectators of this star-studded tournament.”

Jon Miller, President of Acquisitions and Partnerships at NBC Sports, noted, “We’ve had great experiences with Sentient Jet over the years through its partnership with other NBC Sports-affiliated events such as The Kentucky Derby. As the pioneer of the private jet card and their long-standing commitment to providing fast, convenient, and reliable service, in addition to this year’s incredible exclusive event offer, we’re proud to have a private aviation partner that can elevate the experience for both new and long-term American Century Championship attendees.”

The American Century Championship event will be broadcast live on NBC.

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