B2B private jet charter platform Goodwin signs FlyExclusive

FlyExclusive flight inventory and pricing will now be available in realtime to brokers via an agreement with tech platform Goodwin.

By Doug Gollan, March 26, 2025

Goodwin, a start-up B2B software platform trying to bridge the gap between private jet charter brokers and operators, has signed FlyExclusive.

Goodwin’s technology connects brokers with operators instantaneously.

The goal is to make it faster for brokers to find available aircraft with instant and accurate pricing.

It also provides brokers with labeled customizable proposals and instantaneous payments.

FlyExclusive Chairman and CEO Jim Segrave said, “At flyExclusive, we are dedicated to improving the booking experience for our broker partners.”

He continued, “We operate under a minutes matter mentality; with Goodwin’s technology, we will eliminate delays, allowing brokers to book with us instantly, driving efficiently forward and further solidifying our position as a leader in private aviation.”

In addition to its Jet Club and fractional direct-to-consumer programs, the fifth-largest U.S. charter/fractional operator is a significant source of inventory for brokers selling ad hoc charter flights.

Goodwin Co-Founder Tolga Demirel said, “What makes Goodwin unique is that we build innovative technology to empower brokers—not replace them.”

He added, “Our entire approach is designed to help our broker customers win more deals faster. Period.”

In January, the charter aviation software company announced it would expand access beyond its initial beta group to select industry members.

Last month, Goodwin named industry veteran Rich Brennan the head of broker sales.

Brennan had most recently served as EVP with FlyExclusive and previously Travel Management Company, Wheels Up, and Delta Private Jets.

READ: Finding the right charter jet is not as easy as you may think

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