April 17, 2025
A partnership between the NBA’s Atlanta Hawks, Wheels Up and State Farm Arena will provide exposure and access.
The Atlanta Hawks and Wheels Up Experience announced a new multiyear partnership to integrate the Delta Air Lines-backed flight provider’s brand into the most exclusive private entrance at State Farm Arena for games, concerts, and other events.
The newly branded VIP entrance is reserved for Hawks players, coaching staff, premier partners, and courtside seat members.
Hawks and State Farm Arena President & Chief Commercial Officer Andrew Saltzman said, “It is paramount for our organization that we continue to elevate the incredible experience we provide our most premium members and partners and align with a world-class brand like Wheels Up to provide this exclusive access was a natural fit.”
As part of the multiyear agreement, the Hawks and Wheels Up will host an evening for premium season ticket members.
Wheels Up Chief Customer and Marketing Officer Kristen Lauria said, “We are proud to partner with the Atlanta Hawks and State Farm Arena, and this newly branded exclusive entrance reflects our commitment to delivering unforgettable events and offerings for our clients.
She added, “Aligning with a premier sports and entertainment leader in Atlanta is a natural extension of our dedication to providing unparalleled access—both in the air and on the ground.”
In 2024, Front Office Sports named State Farm Arena to their list of Best Venues.
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