More Challenger 300s and a VIP motorsports alliance with McLaren Automotive partner United Autosports are on track for Wheels Up members.
Wheels Up continues its fleet modernization program while signing a new motorsports partnership to provide members VIP access.
Its fourth Challenger 300 is expected to enter service on June 1.
The Delta Air Lines-backed private jet flight provider now offers limited memberships, providing Challenger access with guaranteed recovery.
The popular Bombardier super-midsize jets will be offered at dynamic pricing.
The fleet makeover follows its $332 million revolving facility with Bank of America from last October.
A portion of the funds was used to acquire 17 Phenom 300s.
Earlier this month, Wheels Up reported continued financial improvement.
That included its highest Q1 jet card block sales since 2022.
Separately, Wheels Up announced a multi-series global partnership with United Autosports.
United Autosports is a successful endurance racing team and official racing partner of McLaren Automotive.
This multi-series collaboration offers Wheels Up customers exclusive access to prestigious motorsport events.
The FIA World Endurance Championship, European Le Mans Series, and the WeatherTech IMSA SportsCar Championship are included.
The partnership starts at the 2025 24 Hours of Le Mans on June 14-15.
It marks the 30th anniversary of McLaren’s 1995 overall victory.
Wheels Up customers will have a rare opportunity to witness endurance racing at its iconic venue through immersive behind-the-scenes experiences, trackside viewing, and opportunities to connect directly with drivers, engineers, and team leadership.
Other events included Lone Star Le Mans, the sixth round of the FIA World Endurance Championship at Circuit of the Americas in Austin, Texas, on September 7.
Wheels Up CEO George Mattson says, “Our ‘Wheels Down’ portfolio is designed to deliver immersive, unforgettable experiences that extend far beyond air travel.”
He adds, “Just as private aviation and motorsport are defined by a relentless pursuit of excellence and constant innovation, this partnership with United Autosports and McLaren gives our customers rare access to the world of elite motorsport.”
Mattson continues, “It also puts the Wheels Up name in front of a global audience that values performance, innovation, and exclusivity—fueling both brand awareness and growth.”
United Autosports CEO and Principal Richard Dean says, “Wheels Up understands the power of creating unforgettable moments.”
He adds, Their community of discerning customers is a perfect fit for the unique and visceral world of endurance racing.”
United Autosports cars and drivers will feature the Wheels Up logo and decals on vehicles and uniforms.
Luxury travel, attending sporting events, and high-performance/luxury autos are among the top passion pursuits with subscribers of Private Jet Card Comparisons.
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