Fractional and jet card operator Northern Jet attributes its high retention rate to improvements from listening to customers.
Northern Jet said it had achieved a 98.2% renewal rate on its jet card program in 2025.
The company said its retention of Private Advantage Card clients “reflects the deep trust, long-term relationships, and consistent value Northern Jet delivers to its clients year after year.”
CEO Chris Bull said, “Retention at this level is more than a metric — it’s a reflection of the relationships we’ve built and the trust we’ve earned.”
Bull continued, “Our Private Advantage Card holders know that every flight, every detail, and every interaction is handled with the care and excellence they’ve come to expect from us.”
Northern Jet said after delving into client feedback over the past couple of years, it amped up its investment in people and processes.
“These changes were not driven by trends or technology, but by direct client feedback and a commitment to doing what makes the difference,” per the flight provider.
In November, Northern Jet announced it was focusing on AI, which, for the company, stands for authentic intelligence.
The company ranks among the top 15 operators based on charter and fractional flight hours.
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