Savings and upgrades at luxury hotels, catering credits, and free hours, plus a personal touch are part of Jets.com’s 2026 jet card offerings.
Jets.com has added a luxury travel partnership and catering credits for jet card buyers in 2026.
The company, which includes a large brokerage and a majority ownership stake in Part 135 charter operator Private Jet Center, had revenues in the $180 million range last year, according to Executive Vice President of Sales Vincent Kavanagh.
The veteran of NetJets, Vistajet, and Wheels Up says there are currently around 1,200 active jet card customers and 300 more regular customers who fly via ad hoc charters.
Jet card program tweaks follow a full rebrand last year as the company edges toward its 20th anniversary next year.
For flyers, there are now bigger benefits when they land.
All jet card holders now receive a Black Tier membership with Little Emperors.
The membership has an annual value of $1,300, with no additional costs.
The U.K.-based travel agency offers preferred rates and perks at over 5,000 luxury hotels worldwide.
For example, at The Okura Tokyo, there is a free daily breakfast for two people.
Littler Emperors has relationships with nine hotels in the city, including Aman Tokyo, The Ritz-Carlton, and The Peninsula.
In Miami, where there are also nine properties, 1 Hotel South Beach offers a confirmed room upgrade and hotel credit.
The Faena Hotel Miami Beach offers a hotel credit and daily breakfast for two.
Across the options, upgrades and late check-out are typically offered subject to availability.
Little Emperors is part of the Virtuoso network.
Last year, it won the luxury travel agency consortium’s Top Producing Hotel & Resorts Member award for the U.K. & Ireland.
In the air, Kavanagh says that Jets.com now offers a standard $250 catering credit per flight segment.
The move is meant to acknowledge the sometimes crazy prices for private jet catering.
Regarding its jet cards, there have been no fundamental changes.
Its Access Pass Jet Card can be purchased in either a block of 25 hours or $200,000.
You can guarantee access in the cabin category where you buy.
It’s the standard light, midsize, super-midsize, and large cabin offerings.
Access to other cabin categories is subject to an interchange rate and availability.
Its Access + is purchased in increments of 50 hours or with a deposit of $400,000 to $1 million.
You can fly in any cabin category at published rates with guaranteed availability.
Access + has fewer peak days (36 versus 26), a shorter callout (72 hours versus 48 hours), and your rates are locked until you fly through your funds, versus 12 months for the entry-level product.
Current incentives include one free hour on an Access Pass and a first flight free, up to three hours on a light jet, domestic, non-peak, when you sign up for Access +.
Guaranteed rates with both programs include large cabin transatlantic pricing with a seven-day callout.
Kavanagh says the company has a 90% retention rate, something he attributes to how it interfaces with customers.
Your salesperson is your contact for reservations after you buy.
There are 34 sales vice presidents, each supported by a team of dedicated assistants, so there is always a live person to interact with.
Kavanagh says it’s that personal touch that helps retain flyers.
He says each team knows client preferences innately.
Another benefit of Jets.com is its volume with charter operators.
Kavanagh says that, as a large wholesale account, operators want to showcase refurbished and larger jets whenever possible.
After a market shift to fractional ownership during the pandemic, Jets is now seeing the pendulum swing back to cards and memberships, Kavanagh says.
“Our biggest source of new business is people coming off of fractional ownership,” he says.
Kavanagh notes most flyers keep a jet card in addition to their fractional shares.
Kavanagh says the former fractional flyers aren’t leaving fractional programs early or necessarily had a bad experience.
Instead, he says signing up for another five years or purchasing a new share prompts many fractional flyers to step back and survey the current market.
Last year, Jets.com moved to a 72-minute daily minimum for light and midsize jets.
It doesn’t charge taxi time.
Deicing is also included, which is a plus when comparing to fractional, says Kavanagh.
“People are saying perhaps they have better ways to use their capital (than buying a new share),” he says.
Jets.com doesn’t have a fuel surcharge or fuel surcharge provision, which Kavangh says is currently spurring commitments.
However, Kavanagh says while current flyers will be protected, the company may need to increase its inclusive rates in the near future.
For now, it is helping encourage current clients to add funds and new clients to sign up.
In terms of the flurry of new jet cards, around two dozen over the past five years, many by smaller brokers, Kavanagh says he believes it’s good for the market.
“We all started somewhere, and we all were small once upon a time. The more people singing the praises of jet cards, the better for the charter market, the better for the industry,” Kavanagh says.
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