Matt Lesmeister is pitching FlyExclusive’s MRO services in a new ad campaign. Services include paint, WiFi, avionics, and routine maintenance.
FlyExclusive says it wants to increase its MRO services.
In its most recently reported quarter, MRO revenues increased from $2.9 million to $4.4 million.
But so far, it has avoided celebrity endorsers and ambassadors to support that goal.
After moving from chief operating officer to president of maintenance, Matt Lesmeister is promoting those services in a new social media campaign.
In the vignette, Lesmeister highlights the company’s expertise in several areas.
He highlights its paint shop, routine maintenance, and Wi-Fi and avionics upgrade capabilities.
Lesmeister shares the vignettes with the company’s technicians.
Per the ad, Lesmeister says:
‘Need your aircraft painted? We’ll do that. But not me. We’ll leave that to the professionals. Need your Wi-Fi upgraded or your avionics installed? We do that, but not me. We’ll leave that to the professionals. Need routine maintenance or AOG work on your airplane? We do that, but not me. We’ll leave that to the professionals. Do you need interior work done throughout your aircraft? We do that, but not me. We’ll leave that to the professionals.’
FlyExclusive is expanding its Kinston, North Carolina campus after a $30 million state grant.