Following an operational pivot to AI infrastructure, the Volato Group will rebrand as SOAR AI to align its brand image with its business.
The Volato Group, owner of the empty-leg membership Vaunt, will rebrand to SOAR AI.
After merging with Alignment Engine and pivoting to AI infrastructure, the rebrand aims to align its corporate identity with its business operations.
“The SOAR AI identity better represents the company we are building today and where we are going,” said Chris Ensey, CEO of Volato Group, in a press release.
He continued, “SOAR stands for Sovereign AI Resources and reflects our strategy of giving customers greater control over their AI infrastructure while working responsibly with the communities where we operate.
Ensey said:
‘We are actively constructing AI infrastructure in Ohio, have secured $1.2 billion of contracted customer demand, and are pursuing additional customers for our available and planned capacity. At the same time, we are evaluating additional data center opportunities in the United States and internationally. The SOAR AI name brings these initiatives together under an identity that reflects our long-term strategy.’
The name change will take effect October 19, and the company will still trade under its current stock market ticker symbol, SOAR.
The Volato Group offers AI systems for aircraft operators, for scheduling and dispatching, maintenance operations, and customer service.
The company is building an AI infrastructure campus in Ohio, including power and cooling systems and high-density GPU systems.
The Volato Group will also transition its corporate communications and digital presence to SOAR AI, including its recently launched corporate website.
Volato launched in 2021, offering fractional ownership on the HondaJet.
It quickly added jet cards.
By 2023, Volato ranked as the 16th-largest U.S. private jet operator based on fractional and charter flight hours.
It also launched the Vaunt empty leg program.
In September 2024, it exited the fractional and jet card programs amid a flurry of lawsuits.
It has since sold most of its remaining aviation assets to FlyExclusive.
Last month, the two companies extended their option for FlyExclusive to buy Vaunt.
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