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Wheels Up is partnering with minority owner Delta Air Lines to increase its pipeline of pilots.
Wheels Up today announced it is partnering with Bell Textron, a Textron Inc. (NYSE: TXT) company. It plans to develop short- and long-term solutions with vertical take-off and landing (VTOL) aircraft. The collaboration will focus on the growing demand for convenient intra-urban travel from city centers and regional airport helipads.
Wheels Up has quietly begun allowing non-members to book charter flights through its app. The New York-based private aviation provider will also launch a frequent flyer program for its private jet customers by the end of the year. At the same time, members of the Delta Air Lines SkyMiles program will be able to redeem miles for Wheels Up products and services.
When Delta Air Lines announced the deal to combine its Delta Private Jets unit into Wheels Up in December 2019, and then it closed in January 2020, terms were not disclosed.
However, in the airline’s 10-Q filing for the quarter ended Sept. 30, 2020, a number of details were revealed for the first time.