Wheels Up, Bell Textron to launch helicopter service

aviation clouds flight fly

Wheels Up with Bell Textron will launch a helicopter service later this year. The initiative provides connecting service to flights by partner Delta Air Lines

In February, United Airlines placed a $1 billion order for 200 Archer eVTOL aircraft

Private aviation rival Directional Aviation bought helicopter share and jet card provider Associated Aircraft Group earlier this year

Wheels Up today announced it is partnering with Bell Textron, a Textron Inc. (NYSE: TXT) company. It plans to develop short- and long-term solutions with vertical take-off and landing (VTOL) aircraft. The collaboration will focus on the growing demand for convenient intra-urban travel from city centers and regional airport helipads.    

Wheels Up launching loyalty program, redemptions for Delta SkyMiles members; Opens flights to non-members

Wheels Up Delta Air Lines

Wheels Up quietly started allowing non-members to book charter flights. It’s also launching a frequent flyer program and will allow Delta SkyMiles members to redeem miles on Wheels Up

Wheels Up has quietly begun allowing non-members to book charter flights through its app. The New York-based private aviation provider will also launch a frequent flyer program for its private jet customers by the end of the year. At the same time, members of the Delta Air Lines SkyMiles program will be able to redeem miles for Wheels Up products and services.

Delta Air Lines values Wheels Up at $890 million

Wheels Up Delta Air Lines

The airline’s Q3 SEC filing valued its 27% stake from combining Delta Private Jets into Wheels Up at $240 million

Delta’s stake in Wheels Up is now worth nearly twice its 9% in Air France-KLM, one of Europe three largest airline conglomerates

When Delta Air Lines announced the deal to combine its Delta Private Jets unit into Wheels Up in December 2019, and then it closed in January 2020, terms were not disclosed.

However, in the airline’s 10-Q filing for the quarter ended Sept. 30, 2020, a number of details were revealed for the first time.

Wheels Up adds whole aircraft sales unit

Wheels Up appoints Bergeson COO

Wheels Up Aircraft Sales enables the private aviation provider to offer one-stop shopping

Jet sharing, empty legs, on-demand charter, fixed-rate jet cards, aircraft management, MRO services, and now full aircraft sales brokering are under the Wheels Up brand

With a powerful digital presence and brand recognition only matched by market leader NetJets, Wheels Up is once again showing it intends to be a driving force in private aviation.

This morning’s announcement of Wheels Up Aircraft Sales puts the company into aircraft brokerage, acquisition, trade, and advisory services.

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